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The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya; Fernanda, Maria - In: International journal of management & enterprise … 20 (2021) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
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Effects of message variation and communication tools choices on consumer response
Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56
Persistent link: https://www.econbiz.de/10011983970
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Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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Compliance to Islamic marketing practices among businesses in Malaysia
Abdullah, Kalthom; Mohd. Ismail Ahmad - In: Journal of Islamic marketing : JIMA 1 (2010) 3, pp. 286-297
Persistent link: https://www.econbiz.de/10008701575
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038
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Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
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The effect of advertising and in-store promotions on the demand for chocolate
Patalinghug, Jason C. - In: International journal of economics and finance 7 (2015) 10, pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
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Unfair advertising and sales promotion : consumers' perception
Khatri, P. V.; Rashmi - In: Global journal of business management : GJBM 7 (2013) 2, pp. 19-33
Persistent link: https://www.econbiz.de/10010382283