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This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang; Sen, Sandipan; Van Steenburg, Eric - In: Journal of consumer marketing 40 (2023) 4, pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
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Moderating impact of brand authenticity and control over ads on the effectiveness of Facebook advertising : a two-sample study
Sarfraz, Usama; Bano, Sobia - In: EuroMed journal of business 18 (2023) 3, pp. 424-440
Persistent link: https://www.econbiz.de/10014380926
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Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.; Hair, Neil - In: Online consumer behavior : theory and research in …, (pp. 209-236). 2012
Persistent link: https://www.econbiz.de/10009567792
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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
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The new advertising : branding, content, and consumer relationships in the data-driven social media era
Brown, Ruth E. (ed.); Jones, Valerie K. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10014387856
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander; Gautam, Omvir - In: International journal of internet marketing and … 15 (2021) 2, pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812