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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun; Karimi, Sahar; Yuen, Tsunwai Wesley - In: Journal of marketing communications 26 (2020) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Baltic journal of management 12 (2017) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10011707209
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How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos; Meurs, Frank van; Heuvel, Jauke van den; … - In: Journal of global marketing 33 (2020) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi; Wu, Fang; Li, Shanjun; Grewal, Rajdeep - In: Management science : journal of the Institute for … 67 (2021) 9, pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
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Marketing of specialised products and services to consumers with disabilities : exploring the role of advertising, country-of-origin, and e-commerce
Aichner, Thomas; Shaltoni, Abdel Monim - In: The international review of retail, distribution and … 28 (2018) 2, pp. 115-136
Persistent link: https://www.econbiz.de/10011884079
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Generic communication and cooperation in the French wine industry
Lanotte, Hervé; Traversac, Jean-Baptiste - In: Enometrica : review of the Vineyard Data Quantification … 5 (2012) 2, pp. 35-49
Persistent link: https://www.econbiz.de/10009737911
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Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? : an empirical study
Raza, Ahmed - In: International journal of Islamic marketing and branding 6 (2021) 1, pp. 36-59
Persistent link: https://www.econbiz.de/10012670754
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The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed; Almamary, Abdulkraim Abdullah - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 261-288
Persistent link: https://www.econbiz.de/10011750367