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The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
Choi, Nak Hwan; Kim, Yen-soon - In: Nankai business review international 3 (2012) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10009665309
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Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia; Morton, Cynthia R.; Johnson, Benjamin K.; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
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Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria; Cowart, Kelly; Bui, M̃y - In: Journal of business research : JBR 112 (2020), pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
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The influences of verbal smell references in radio advertisements
Davis, Eric A.; Magnini, Vincent P.; Weaver, Pamela A.; … - In: Journal of hospitality & tourism research : JHTR ; the … 37 (2013) 2, pp. 281-299
Persistent link: https://www.econbiz.de/10009779908
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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan; Kim, Youn-Kyung - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee; Jang, Soocheong - In: International journal of hospitality management 82 (2019), pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
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Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes
Kim, Sung-Bum; Kim, Kathleen Jeehyae; Kim, Dae-Young - In: International journal of contemporary hospitality management 28 (2016) 11, pp. 2473-2492
Persistent link: https://www.econbiz.de/10011641546
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Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.; Nair, Harikesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
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The role of informational and congruence clues in advertisement for an ethnic restaurant
Aureliano-Silva, Leonardo; Alves, Carlos Alberto; … - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 322-339
Persistent link: https://www.econbiz.de/10012243266
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Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.; Nair, Harikesh - 2018 - This draft: March 6, 2018
We develop a field experiment that assesses whether advertising can serve as a signal that enhances consumers' evaluations of advertised goods. We implement the experiment on a mobile search platform that provides listings and reviews for an archetypal experience good, restaurants. In...
Persistent link: https://www.econbiz.de/10011864639