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Measuring integrated marketing...
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Werbung
Consumer behaviour
38
Konsumentenverhalten
38
Marketingmanagement
34
Marketing management
33
Brand management
27
Markenführung
27
Marketing
23
Brand image
21
Markenimage
21
Relationship marketing
17
Beziehungsmarketing
16
Communication
15
Kommunikation
14
Internet marketing
13
Online-Marketing
13
Advertising
12
Öffentlichkeitsarbeit
12
Corporate reputation
11
Firmenimage
11
Public relations
11
Social Web
11
Social web
11
Customer satisfaction
10
Kundenzufriedenheit
10
Online retailing
9
Online-Handel
9
Corporate culture
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International marketing
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Internationales Marketing
8
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8
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Malaysia
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Werbewirkung
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English
11
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Kitchen, Philip J.
8
Barrio-García, Salvador del
2
Kerr, Gayle
2
Schultz, Don E.
2
Beede, Park
1
Burgmann, Inga
1
Eagle, Lynne C.
1
Golden, Linda L.
1
Kamakura, Wagner A.
1
Kanso, Ali
1
Kitchen, Philip James
1
Luque Martínez, Teodoro
1
McColl, Rod
1
Mulhern, Frank J.
1
Muñoz-Leiva, Francisco
1
Nelson, Richard Alan
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Pals, Heather
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Panopoulos, Anastasios
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Papasolomou, Ioanna
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Sabova, Maria
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A reader in marketing communications
1
European journal of marketing : EJM
1
International journal of commerce and management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
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Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
2
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
Saved in:
3
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
4
Does traditional advertising theory apply to the digital world? : a replication analysis questions the relevance of the elaboration likelihood model
Kerr, Gayle
;
Schultz, Don E.
;
Kitchen, Philip J.
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 390-400
Persistent link: https://www.econbiz.de/10011429030
Saved in:
5
Integrated marketing communication : making it work at a strategic level
Kitchen, Philip J.
;
Burgmann, Inga
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 34-39
Persistent link: https://www.econbiz.de/10011407019
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6
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del
;
Kamakura, Wagner A.
; …
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Saved in:
7
A review of comparative advertising research 1975-2018 : thematic and citation analyses
Barrio-García, Salvador del
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 73-84
Persistent link: https://www.econbiz.de/10012417320
Saved in:
8
Marketing communications
Kitchen, Philip J.
- In:
A reader in marketing communications
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003292715
Saved in:
9
Meaningful obstacles remain to standardization of international services advertising : new insights from a managerial survey
Kanso, Ali
;
Nelson, Richard Alan
;
Kitchen, Philip James
- In:
International journal of commerce and management
25
(
2015
)
4
,
pp. 490-511
Persistent link: https://www.econbiz.de/10011446378
Saved in:
10
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
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