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ECONIS (ZBW)
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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2
Climbing the ladder or chasing a dream? : men's responses to idealized portrayals of masculinity in advertising
Zayer, Linda Tuncay
;
Otnes, Cele
- In:
Gender, culture, and consumer behavior
,
(pp. 87-110)
.
2012
Persistent link: https://www.econbiz.de/10009544244
Saved in:
3
Institutional logics, gender, and advertising within a culture in transition : examining strategies of advertising professionals in Turkey for managing institutional complexity
Coleman, Catherine A.
;
Zayer, Linda Tuncay
;
Hesapci …
- In:
Journal of macromarketing
40
(
2020
)
4
,
pp. 510-527
Persistent link: https://www.econbiz.de/10012308737
Saved in:
4
Transformative advertising research : reimagining the future of advertising
Gurrieri, Lauren
;
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 539-556
Persistent link: https://www.econbiz.de/10013417530
Saved in:
5
Driving impact through inclusive advertising : an examination of award-winning gender-inclusive advertising
Zayer, Linda Tuncay
;
Coleman, Catherine A.
;
Gurrieri, Lauren
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10014422128
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