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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Climbing the ladder or chasing a dream? : men's responses to idealized portrayals of masculinity in advertising
Zayer, Linda Tuncay; Otnes, Cele - In: Gender, culture, and consumer behavior, (pp. 87-110). 2012
Persistent link: https://www.econbiz.de/10009544244
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Institutional logics, gender, and advertising within a culture in transition : examining strategies of advertising professionals in Turkey for managing institutional complexity
Coleman, Catherine A.; Zayer, Linda Tuncay; Hesapci … - In: Journal of macromarketing 40 (2020) 4, pp. 510-527
Persistent link: https://www.econbiz.de/10012308737
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Transformative advertising research : reimagining the future of advertising
Gurrieri, Lauren; Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising 51 (2022) 5, pp. 539-556
Persistent link: https://www.econbiz.de/10013417530
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Driving impact through inclusive advertising : an examination of award-winning gender-inclusive advertising
Zayer, Linda Tuncay; Coleman, Catherine A.; Gurrieri, Lauren - In: Journal of advertising 52 (2023) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10014422128