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Werbung
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
Relationship marketing
25,138
Social Web
20,154
Social web
20,120
Online-Marketing
12,859
Internet marketing
12,636
Theorie
11,671
Theory
11,487
Markenführung
8,826
Brand management
8,812
Kundenzufriedenheit
7,916
Customer satisfaction
7,909
Markenimage
7,175
Brand image
7,142
Deutschland
7,002
Online-Handel
6,739
Online retailing
6,720
Germany
6,622
Electronic Commerce
6,455
USA
6,437
Dienstleistungsqualität
6,253
Service quality
6,241
United States
6,223
E-commerce
6,140
Marketingmanagement
4,842
Marketing management
4,784
Viral marketing
4,768
Virales Marketing
4,758
Werbewirkung
4,706
Advertising effects
4,659
Einzelhandel
4,645
Retail trade
4,557
Brand
4,521
Markenartikel
4,513
Advertising
3,948
Experiment
3,666
Emotion
3,619
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806
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Eisend, Martin
21
Septianto, Felix
19
Pelsmacker, Patrick de
17
Gierl, Heribert
15
Taylor, Charles Raymond
15
Wilbur, Kenneth C.
14
Yoon, Sukki
14
Dahlén, Micael
13
Jerath, Kinshuk
13
Choi, Yung Kyun
12
Diehl, Sandra
12
Hudders, Liselot
12
Rosengren, Sara
12
Sahni, Navdeep S.
12
Tucker, Catherine E.
12
Wu, Linwan
12
Dens, Nathalie
11
Bonatti, Alessandro
10
Sayedi, Amin
10
Stafford, Marla Royne
10
Bergemann, Dirk
9
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Okazaki, Shintaro
9
Poels, Karolien
9
Rozendaal, Esther
9
Shin, Jiwoong
9
Terlutter, Ralf
9
Torres, Ivonne M.
9
Yang, Yanwu
9
Yoon, Hye Jin
9
Campbell, Colin L.
8
Dwivedi, Yogesh Kumar
8
Fogel, Joshua
8
Katona, Zsolt
8
Lewis, Randall A.
8
Lou, Chen
8
Mooij, Marieke K. de
8
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
14
Axel-Springer-Verlag
8
American Marketing Association
5
IGI Global
4
European Advertising Academy
3
Peter Lang GmbH
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
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1
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1
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1
Edward Elgar Publishing
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Erasmus Research Institute of Management
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Forschungsgruppe Konsum und Verhalten
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
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International journal of advertising : the review of marketing communications
158
Journal of business research : JBR
111
Journal of marketing communications
105
International journal of advertising : the quarterly review of marketing communications
89
Journal of advertising research
81
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
Journal of promotion management : innovations in planning and applied research
55
International journal of internet marketing and advertising : IJIMA
52
Journal of promotion management : JPM
48
Journal of advertising
46
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of retailing and consumer services
45
Psychology & marketing
41
Management science : journal of the Institute for Operations Research and the Management Sciences
32
European journal of marketing : EJM
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of current issues and research in advertising : JCIRA
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Health marketing quarterly
25
Journal of current issues and research in advertising
24
Journal of marketing research : JMR
24
Marketing letters : a journal of research in marketing
23
Journal of marketing
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
SpringerLink / Bücher
19
European journal of operational research : EJOR
18
International journal of consumer studies
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
18
Journal of historical research in marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of global marketing
16
Young consumers : insight and ideas for responsible marketers
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
International journal of industrial organization
14
Journal of marketing research
14
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ECONIS (ZBW)
3,940
USB Cologne (EcoSocSci)
47
EconStor
8
OLC EcoSci
1
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1
Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani
- In:
Journal of innovations in digital marketing
2
(
2021
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
Saved in:
2
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
3
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
4
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and
eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
5
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
6
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
7
Consumer empowerment in interactive advertising and
eWOM
consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
8
Facebook advertising,
eWOM
and consumer purchase intention-evidence from a collectivistic emerging market
Chetioui, Youssef
;
Butt, Irfan
;
Lebdaoui, Hind
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 220-237
Persistent link: https://www.econbiz.de/10012584512
Saved in:
9
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
10
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
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