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The current state of knowledge on electronic word-of-mouth in advertising research

Chu, Shu-Chuan; Kim, Juran - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10011859185

Electronic word of mouth as a promotional technique : new insights from social media

Chu, Shu-Chuan (ed.); Kim, Juran (ed.); … - 2020 - First issued in paperback

Persistent link: https://www.econbiz.de/10012244839

The current state of knowledge on electronic word-of-mouth in advertising research

Chu, Shu-Chuan; Kim, Juran - In: Electronic word of mouth as a promotional technique : …, (pp. 1-13). 2020

Persistent link: https://www.econbiz.de/10012263198

The influence of perceived interactivity of social media advertising and voluntary self-disclosure on attitudes and intentions to pass-along

Chu, Shu-Chuan; Kim, Yeuseung - In: Handbook of research on effective advertising …, (pp. 285-301). 2015

Persistent link: https://www.econbiz.de/10011283743

Understanding advertising client-agency relationships in China : a multimethod approach to investigate guanxi dimensions and agency performance

Chu, Shu-Chuan; Cao, Yang; Yang, Jing; Mundel, Juan - In: Journal of advertising 48 (2019) 5, pp. 473-494

Persistent link: https://www.econbiz.de/10012201492

Mortality Salience's Effects on Consumers’ Responses to Advertising During a Global Public Health Crisis

Deng, Tao; Chu, Shu-Chuan; Stafford, Marla Royne; … - 2022

The advertising industry was severely impacted by COVID-19. During this global health crisis, advertisers appealed to consumers with health messages. Terror management theory posits that health-related messages can elicit mortality thoughts that will affect consumption behaviors. This study...

Persistent link: https://www.econbiz.de/10014085786