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Werbung
Consumer behaviour
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Septianto, Felix
21
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17
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16
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15
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15
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14
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12
Diehl, Sandra
12
Rosengren, Sara
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Wu, Linwan
11
Yoon, Sukki
11
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9
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9
Ghose, Anindya
9
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9
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9
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8
Mooij, Marieke K. de
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8
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Terlutter, Ralf
8
Thaichon, Park
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Bellman, Steven
7
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7
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Moser, H. R.
7
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7
Quach, Sara
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
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6
Bang Nguyen Viet
6
Brunner, Christian Boris
6
Chen, Huan
6
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Technische Universität Braunschweig
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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1
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1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
IP Deutschland GmbH <Köln>
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International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
104
Journal of marketing communications
99
Journal of advertising research
84
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising
61
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
44
Journal of advertising : official publication of the American Academy of Advertising
43
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
European journal of marketing : EJM
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of historical research in marketing
21
Marketing letters : a journal of research in marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing : ZFP ; journal of research and management
18
Journal of business ethics : JOBE
17
Journal of current issues and research in advertising
17
Journal of global marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
SpringerLink / Bücher
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
The journal of brand management : an international journal
12
The journal of product & brand management
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
3,281
USB Cologne (EcoSocSci)
60
EconStor
9
USB Cologne (business full texts)
2
RePEc
1
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1
Is the effect of
luxury
advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
2
Anti-counterfeiting advertisements for
luxury
brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
3
Luxury
fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
4
Mixed emotional appeal enhances advertising effectiveness of pro-environmental
luxury
brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
5
The role of art infusion in enhancing pro-environmental
luxury
brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
6
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
7
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
8
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
9
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
10
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
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