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Can advertisers overcome consumer qualms with virtual reality? : increasing operational transparency through self-guided 360-degree tours
Spielmann, Nathalie; Orth, Ulrich R. - In: Journal of advertising research 61 (2021) 2, pp. 147-163
Persistent link: https://www.econbiz.de/10012642995
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Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.; Malkewitz, Keven; Bee, Colleen - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
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Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie; Tanusondjaja, Arry; Corsi, Armando; … - In: International journal of advertising : the review of … 42 (2023) 3, pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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How funny was that? : uncovering humor mechanisms
Spielmann, Nathalie - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1892-1910
Persistent link: https://www.econbiz.de/10010429751
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Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie; Delvert, Mathilde - In: Journal of business research : JBR 67 (2014) 4, pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
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Culture is in the "I" of the beholder : Identity confirmation in tourist advertisements
Cowan, Kirsten; Spielmann, Nathalie - In: Journal of business research : JBR 121 (2020), pp. 378-388
Persistent link: https://www.econbiz.de/10012417359
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Representing another nation : the influence of foreign citizen ambassadors on product evaluations
Spielmann, Nathalie; Minton, Elizabeth A. - In: Journal of business research : JBR 121 (2020), pp. 409-419
Persistent link: https://www.econbiz.de/10012417362
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If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.; Spielmann, Nathalie; Gomez, Pierrick - In: Journal of advertising research 63 (2023) 4, pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
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Death primes in advertisements : how international advertisers can ensure their message is effective
Minton, Elizabeth A.; Park, Heejung; Spielmann, Nathalie - In: International journal of advertising : the review of … 41 (2022) 6, pp. 1143-1177
Persistent link: https://www.econbiz.de/10013362130