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Werbung
Blood service
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Advertising effects
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Martín-Santana, Josefa D.
5
Reinares-Lara, Eva
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Beerli-Palacio, Asunción
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Muela-Molina, Clara
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Reinares-Lara, Pedro
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Rodríguez-Guerra, Miriam
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Business research quarterly : BRQ
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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ECONIS (ZBW)
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1
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
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2
Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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3
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.
;
Muela-Molina, Clara
; …
- In:
Business research quarterly : BRQ
18
(
2015
)
3
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
Saved in:
4
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
5
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
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