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Werbung
Consumer behaviour
83,815
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25,768
Brand management
17,810
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11,858
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11,257
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6,845
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6,406
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6,405
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6,102
Online-Marketing
5,956
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5,912
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4,963
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4,947
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4,919
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4,895
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4,750
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4,574
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4,289
Advertising effects
4,228
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3,731
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17
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16
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16
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15
Dens, Nathalie
15
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14
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12
Wu, Linwan
11
Yoon, Sukki
11
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9
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9
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9
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9
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9
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9
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9
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9
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8
Choi, Yung Kyun
8
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8
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8
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8
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8
Terlutter, Ralf
8
Thaichon, Park
8
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8
Yoon, Hye Jin
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Zúñiga, Miguel Ángel
8
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7
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7
Hayes, Jameson L.
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
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AMA Winter Academic Conference <2021, Online>
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Association of National Advertisers
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Axel Springer AG
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Axel Springer Verlag
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Campus Verlag
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Consumer Research Institute, inc.
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1
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1
Grey Düsseldorf GmbH & Co. KG
1
Handelskammer Deutschland-Schweiz
1
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International journal of advertising : the review of marketing communications
128
Journal of business research : JBR
107
Journal of marketing communications
101
Journal of advertising research
93
International journal of advertising : the quarterly review of marketing communications
80
Journal of advertising
72
Journal of promotion management : innovations in planning and applied research
49
Journal of advertising : official publication of the American Academy of Advertising
45
Journal of promotion management : JPM
44
Psychology & marketing
42
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
26
European journal of marketing : EJM
25
Health marketing quarterly
24
Journal of historical research in marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Marketing letters : a journal of research in marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of marketing
20
Journal of international consumer marketing
19
Journal of marketing research : JMR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Marketing : ZFP ; journal of research and management
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of business ethics : JOBE
17
Journal of global marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
SpringerLink / Bücher
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
European journal of operational research : EJOR
13
Marketing intelligence & planning
13
The journal of brand management : an international journal
12
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ECONIS (ZBW)
3,496
USB Cologne (EcoSocSci)
83
EconStor
9
RePEc
1
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1
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
2
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
The impact of Hspanic-targeted advertising on consumers'
brand
love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
Antecedents and financial impacts of building
brand
love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Can personalised prosocial ads be harnessed for
brand
equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
6
Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
7
Relationship of advertising appeals, corporate reputation and
brand
advocacy : the mediation role of
brand
loyalty
Mahmood, Asif
;
Haider, Syed Zeeshan
- In:
LogForum : elektroniczne czasopismo naukowe z dziedziny …
16
(
2020
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012269836
Saved in:
8
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
Brand
communications and customer equity : the mediating role of
brand
knowledge and word of mouth ads
Moradi, Kianoosh
;
Bahreinizad, Manizheh
;
Esmaeilpour, Majid
- In:
The Romanian economic journal : REJ
23
(
2020
)
78
,
pp. 117-133
Persistent link: https://www.econbiz.de/10012595460
Saved in:
10
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
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