The advent of online advertising has simultaneously created unprecedented opportunities for advertisers to target … consumers and prompted privacy concerns among consumers and regulators. This paper estimates the financial impact of privacy …-price bidders operate concurrently. I develop new techniques to analyze these hybrid auctions. I consider three privacy policies …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two … ads. However, its tracking capability depends on consumer privacy-related choices (e.g., accepting third-party cookies …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

regression discontinuity design with millions of observations suggests that advertising's impact on elections is largely due to …We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually …