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Werbung
Experiment
43,556
Theorie
13,499
Theory
13,325
Kognition
11,439
Cognition
11,276
Konsumentenverhalten
11,097
Consumer behaviour
11,065
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10,436
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7,893
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7,667
Spieltheorie
6,511
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6,359
Middle East
4,957
Mittlerer Osten
4,511
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4,495
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4,466
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3,906
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3,811
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3,746
experiment
3,550
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3,175
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3,130
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3,119
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3,086
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2,780
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2,760
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2,601
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2,545
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2,537
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2,511
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2,486
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2,478
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2,466
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2,427
Brand management
2,338
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2,338
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2,306
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2,269
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2,268
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748
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110
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78
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44
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189
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Kaiser, Harry M.
26
Pelsmacker, Patrick de
19
Eisend, Martin
18
Gierl, Heribert
17
Rosengren, Sara
16
Septianto, Felix
16
Diehl, Sandra
15
Yoon, Sukki
15
Dahlén, Micael
14
Yoon, Hye Jin
14
Stafford, Marla Royne
13
Taylor, Charles Raymond
13
Sahni, Navdeep S.
12
Dens, Nathalie
11
Rozendaal, Esther
11
Terlutter, Ralf
11
Torres, Ivonne M.
11
Wilbur, Kenneth C.
11
Wilson, Rick T.
11
Chan, Kara
10
Esch, Franz-Rudolf
10
Evans, Nathaniel J.
10
Malik, Garima
10
Mueller, Barbara
10
Reijmersdal, Eva A. van
10
Sayedi, Amin
10
Buijzen, Moniek
9
Choi, Yung Kyun
9
Ford, John B.
9
Ghose, Anindya
9
Hudders, Liselot
9
Jerath, Kinshuk
9
Puntoni, Stefano
9
Weinberger, Marc G.
9
Wu, Linwan
9
Bellman, Steven
8
Campbell, Colin L.
8
Hackley, Christopher E.
8
Messer, Kent D.
8
Okazaki, Shintaro
8
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10
Springer Fachmedien Wiesbaden
9
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3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Centre for International Economic Studies
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
NetLibrary, Inc
1
New Mexico
1
New Mexico State Highway Commission
1
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International journal of advertising : the review of marketing communications
159
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
113
Journal of marketing communications
112
Journal of advertising : official publication of the American Academy of Advertising
107
Journal of advertising research
96
Journal of promotion management : JPM
56
Journal of promotion management : innovations in planning and applied research
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
38
European journal of marketing : EJM
35
Journal of current issues and research in advertising : JCIRA
35
Health marketing quarterly
33
Journal of marketing research : JMR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Young consumers : insight and ideas for responsible marketers
25
Journal of advertising
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Journal of marketing research
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
The journal of consumer marketing
18
International journal of consumer studies
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Quantitative marketing and economics : QME
17
SpringerLink / Bücher
17
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Australasian marketing journal
13
International journal of hospitality management
13
European journal of marketing
12
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ECONIS (ZBW)
3,899
USB Cologne (EcoSocSci)
46
OLC EcoSci
4
EconStor
3
USB Cologne (business full texts)
1
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1
The effects of message framing in CSR advertising on consumers'
emotions
, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
2
Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Sofi, Shakeel Ahmad
;
Nika, Fayaz Ahmad
;
Shoib, Mohd Shah
; …
- In:
Global business review
19
(
2018
)
6
,
pp. 1580-1601
Persistent link: https://www.econbiz.de/10011982913
Saved in:
3
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
4
The effects of
emotions
on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo
;
Potter, Robert F.
;
Pedersen, Paul M.
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
5
,
pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
Saved in:
5
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
6
In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric
;
Roux, Elyette
;
Greifeneder, Rainer
- In:
Journal of business research : JBR
84
(
2018
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
Saved in:
7
Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana
;
Su, Lijuan
;
Shichkova, Elena
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
2
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
Saved in:
8
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
9
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field
experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
10
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
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