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Werbung
Consumer behaviour
30
Konsumentenverhalten
30
Advertising
23
Advertising effects
18
Werbewirkung
18
South Korea
15
USA
14
Südkorea
13
Theorie
13
Theory
13
United States
13
Internet marketing
11
Online-Marketing
11
Social Web
9
Social web
9
Brand image
6
Markenimage
6
Product quality
6
Produktqualität
6
Brand management
5
Comparison
5
Fundraising
5
Luxury goods
5
Luxusgüter
5
Markenführung
5
Preismanagement
5
Pricing strategy
5
Two-Sided Market
5
Vergleich
5
Altruism
4
Altruismus
4
Charity
4
Personality psychology
4
Persönlichkeitspsychologie
4
Product differentiation
4
Produktdifferenzierung
4
Viral marketing
4
Virales Marketing
4
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23
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Yoon, Sukki
21
Choi, Yung Kyun
9
Baek, Tae Hyun
8
Kim, Kacy K.
7
Kim, Yeonshin
6
Seo, Yuri
3
Kim, Jungkeun
2
Kim, Seeun
2
Lee, Younghwa
2
Li, Xiaozhu
2
Wilcox, Gary B.
2
Williams, Jerome D.
2
Bang, Hye Jin
1
Choi, Dongwon
1
Fastoso, Fernando
1
Gonzalez-Jimenez, Hector
1
Han, Nah Ray
1
Han, Sangpil
1
Kim, Byoung Hee
1
Kim, Changju
1
Kim, Seongseop
1
Kim, WooJin
1
Lee, Daniel C.
1
Lee, Young Woo
1
Milakovic, Ivana Kursan
1
Miocevic, Dario
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Oh, Sangdo
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Park, Jooyoung
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Ryoo, Yuhosua
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Venmahavong, Tiffany
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Yoo, Chan Yun
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International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
3
Social and environmental issues in advertising
2
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
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ECONIS (ZBW)
23
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1
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
Five seconds to the ad : how program-induced mood affects ad countdown effects
Venmahavong, Tiffany
;
Yoon, Sukki
;
Kim, Kacy K.
;
Yoo, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 232-241
Persistent link: https://www.econbiz.de/10012201426
Saved in:
4
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
5
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
6
Advertising creativity in Korea : scale development and validation
Kim, Byoung Hee
;
Han, Sangpil
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003986813
Saved in:
7
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
8
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
9
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
10
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
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