//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do firm-created contents on so...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
83,095
Konsumentenverhalten
80,615
Relationship marketing
26,237
Beziehungsmarketing
25,563
Social Web
20,618
Social web
20,587
Brand management
17,674
Markenführung
17,260
Online-Marketing
13,165
Internet marketing
13,049
Theorie
12,387
Theory
12,211
Brand image
11,165
Markenimage
11,051
Customer satisfaction
8,374
Kundenzufriedenheit
8,163
Deutschland
8,129
Werbewirkung
8,003
Advertising effects
7,777
Germany
7,714
USA
7,194
Online-Handel
6,959
Online retailing
6,941
United States
6,923
Electronic Commerce
6,655
Markenartikel
6,596
Brand
6,554
Service quality
6,438
Dienstleistungsqualität
6,383
E-commerce
6,325
Marketingmanagement
5,815
Marketing management
5,780
Advertising
5,540
Einzelhandel
4,987
Retail trade
4,927
Marketing
4,230
Viral marketing
4,222
Virales Marketing
4,222
Emotion
3,922
more ...
less ...
Online availability
All
Undetermined
2,358
Free
1,049
Type of publication
All
Article
3,812
Book / Working Paper
1,692
Journal
27
Type of publication (narrower categories)
All
Article in journal
3,539
Aufsatz in Zeitschrift
3,539
Aufsatz im Buch
273
Book section
273
Graue Literatur
268
Non-commercial literature
268
Working Paper
209
Arbeitspapier
204
Hochschulschrift
123
Collection of articles of several authors
97
Sammelwerk
97
Thesis
74
Aufsatzsammlung
67
Konferenzschrift
45
Conference paper
33
Konferenzbeitrag
33
Lehrbuch
21
Case study
20
Fallstudie
20
Conference proceedings
17
Textbook
17
Bibliografie enthalten
14
Bibliography included
14
Ratgeber
13
Guidebook
12
Reprint
10
Collection of articles written by one author
9
Dissertation u.a. Prüfungsschriften
9
Sammlung
9
Bibliografie
6
Festschrift
6
Market information
6
Marktinformation
6
Mehrbändiges Werk
5
Multi-volume publication
5
Einführung
4
Article
3
Bildband
3
Company information
2
Fallstudiensammlung
2
more ...
less ...
Language
All
English
5,166
German
340
Undetermined
17
French
5
Italian
5
Russian
5
Swedish
3
Polish
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
more ...
less ...
Author
All
Eisend, Martin
30
Pelsmacker, Patrick de
26
Septianto, Felix
25
Taylor, Charles Raymond
24
Gierl, Heribert
22
Rosengren, Sara
19
Yoon, Sukki
19
Diehl, Sandra
18
Dahlén, Micael
16
Dens, Nathalie
16
Stafford, Marla Royne
16
Wilbur, Kenneth C.
16
Yoon, Hye Jin
16
Kaiser, Harry M.
15
Choi, Yung Kyun
14
Hudders, Liselot
13
Jerath, Kinshuk
13
Sahni, Navdeep S.
13
Terlutter, Ralf
13
Campbell, Colin L.
12
Ford, John B.
12
Okazaki, Shintaro
12
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Tucker, Catherine E.
12
Wilson, Rick T.
12
Wu, Linwan
12
Chan, Kara
11
Evans, Nathaniel J.
11
Poels, Karolien
11
Torres, Ivonne M.
11
Wilson, Christopher
11
Boerman, Sophie C.
10
Bonatti, Alessandro
10
Dave, Dhaval
10
Dodoo, Naa Amponsah
10
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Huh, Jisu
10
Malik, Garima
10
more ...
less ...
Institution
All
National Bureau of Economic Research
22
Springer Fachmedien Wiesbaden
22
Axel-Springer-Verlag
8
American Marketing Association
5
IGI Global
4
IP Deutschland GmbH <Köln>
3
Peter Lang GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
European Advertising Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Shaker Verlag
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
195
Journal of advertising research
149
International journal of advertising : the quarterly review of marketing communications
143
Journal of business research : JBR
131
Journal of advertising : official publication of the American Academy of Advertising
123
Journal of marketing communications
123
Journal of advertising
82
Journal of promotion management : JPM
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of promotion management : innovations in planning and applied research
60
International journal of internet marketing and advertising : IJIMA
56
Journal of retailing and consumer services
49
Psychology & marketing
49
Journal of current issues and research in advertising : JCIRA
41
European journal of marketing : EJM
39
Health marketing quarterly
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of current issues and research in advertising
32
SpringerLink / Bücher
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing
28
Journal of marketing research : JMR
28
Marketing letters : a journal of research in marketing
28
Young consumers : insight and ideas for responsible marketers
27
European journal of operational research : EJOR
26
Journal of global marketing
25
Journal of historical research in marketing
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Journal of business ethics : JOBE
23
Journal of international consumer marketing
23
NBER working paper series
22
Asia Pacific journal of marketing and logistics
21
Quantitative marketing and economics : QME
21
International journal of consumer studies
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing : ZFP ; journal of research and management
19
International journal of industrial organization
18
Journal of marketing research
18
more ...
less ...
Source
All
ECONIS (ZBW)
5,433
USB Cologne (EcoSocSci)
83
EconStor
9
OLC EcoSci
4
USB Cologne (business full texts)
1
RePEc
1
Showing
1
-
10
of
5,531
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
2
Impact of social media influencers on customer engagement and brand perception
Jaitly, Rahul Chander
;
Gautam, Omvir
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 220-242
Persistent link: https://www.econbiz.de/10012512752
Saved in:
3
Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity
Munoz, Caroline
;
Towner, Terri L.
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 514-533
Persistent link: https://www.econbiz.de/10013536253
Saved in:
4
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
5
Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
- In:
International journal of hospitality management
74
(
2018
),
pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
Saved in:
6
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
7
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
8
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
9
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
10
Korean consumer perspectives on social media advertising and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->