Narrow search
Showing 1 - 10 of 792
Cover Image
The persuasion industries : the making of modern Britain
McKevitt, Steven - 2018 - First edition
Persistent link: https://www.econbiz.de/10012606579
Cover Image
Markenwerbung und nachhaltiger Konsum : "Faszination Nachhaltigkeit" oder "Bedrohung Nachhaltigkeit"?
Lichtl, Martin - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013436451
Cover Image
Global advertising practice in a borderless world
Brennan, Linda L. (ed.); Crawford, Robert (ed.);  … - 2017 - First edition.
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10013181489
Cover Image
Global advertising practice in a borderless world
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2017
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral" advertising / Lukas Parker, Dang Nguyen and Linda...
Persistent link: https://www.econbiz.de/10011638506
Cover Image
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel; Danbury, Annie - In: The journal of product & brand management 26 (2017) 6, pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Cover Image
Emotionomics : leveraging emotions for business success
Hill, Dan - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10008660123
Cover Image
Schockierende Werbung : Erfolg bei erlebnisorientierten Konsumenten
Lischka, Juliane A. - 2006
Persistent link: https://www.econbiz.de/10003139175
Cover Image
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.; Tsichla, Eirini; Hatzithomas, Leonidas; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Cover Image
Communicating sustainability for the green economy
Kahle, Lynn R. (ed.); Gurel-Atay, Eda (ed.) - 2014
Persistent link: https://www.econbiz.de/10010220855
Cover Image
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012293491