Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand preference in the face o...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Consumer behaviour
81,940
Konsumentenverhalten
79,461
Service quality
21,439
Dienstleistungsqualität
20,688
Brand management
17,496
Markenführung
17,082
Relationship marketing
11,368
Beziehungsmarketing
11,319
Brand image
11,035
Markenimage
10,918
Theorie
10,675
Theory
10,482
Customer satisfaction
9,375
Kundenzufriedenheit
9,027
USA
6,576
Markenartikel
6,351
Brand
6,320
United States
6,301
Deutschland
5,984
Online-Handel
5,712
Online retailing
5,699
Germany
5,603
Social Web
5,574
Social web
5,569
Online-Marketing
5,166
Internet marketing
5,132
Einzelhandel
4,547
Retail trade
4,496
Werbewirkung
4,066
Advertising effects
4,015
Electronic Commerce
3,980
E-commerce
3,845
Verbraucherverhalten
3,569
Emotion
3,558
Marketingmanagement
3,549
Marketing management
3,542
Experiment
3,525
Advertising
3,396
Pricing strategy
3,008
more ...
less ...
Online availability
All
Undetermined
1,536
Free
579
Type of publication
All
Article
2,426
Book / Working Paper
887
Journal
13
Type of publication (narrower categories)
All
Article in journal
2,293
Aufsatz in Zeitschrift
2,293
Graue Literatur
136
Non-commercial literature
136
Aufsatz im Buch
122
Book section
122
Working Paper
113
Arbeitspapier
108
Hochschulschrift
73
Collection of articles of several authors
52
Sammelwerk
52
Thesis
51
Aufsatzsammlung
36
Konferenzschrift
32
Conference paper
17
Konferenzbeitrag
17
Case study
14
Fallstudie
14
Conference proceedings
13
Lehrbuch
12
Bibliografie enthalten
10
Bibliography included
10
Textbook
10
Guidebook
8
Ratgeber
8
Market information
6
Marktinformation
6
Bibliografie
5
Collection of articles written by one author
5
Sammlung
5
Dissertation u.a. Prüfungsschriften
4
Reprint
4
Article
3
Einführung
3
Festschrift
3
Bildband
2
Ausstellungskatalog
1
Bibliographie
1
Company information
1
Doctoral Thesis
1
more ...
less ...
Language
All
English
3,120
German
187
Undetermined
14
French
4
Italian
4
Russian
4
Polish
2
Swedish
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
more ...
less ...
Author
All
Septianto, Felix
20
Gierl, Heribert
17
Eisend, Martin
16
Pelsmacker, Patrick de
15
Taylor, Charles Raymond
15
Dens, Nathalie
14
Dahlén, Micael
12
Diehl, Sandra
12
Rosengren, Sara
12
Wu, Linwan
11
Yoon, Sukki
11
Chan, Kara
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Wheeler, Alina
9
Choi, Yung Kyun
8
Mooij, Marieke K. de
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Esch, Franz-Rudolf
7
Keller, Kevin Lane
7
Moshary, Sarah
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Bang Nguyen Viet
6
Boerman, Sophie C.
6
Brunner, Christian Boris
6
Chen, Huan
6
Haley, Eric John
6
Hayes, Jameson L.
6
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
Österreichische Werbewissenschaftliche Gesellschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Harvard Graduate School of Business Administration
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
105
Journal of marketing communications
98
Journal of advertising research
84
International journal of advertising : the quarterly review of marketing communications
78
Journal of advertising
57
Journal of promotion management : innovations in planning and applied research
47
Journal of promotion management : JPM
45
Journal of advertising : official publication of the American Academy of Advertising
44
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Psychology & marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Journal of current issues and research in advertising : JCIRA
26
Health marketing quarterly
24
European journal of marketing : EJM
23
Marketing letters : a journal of research in marketing
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of historical research in marketing
20
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Marketing : ZFP ; journal of research and management
18
Journal of business ethics : JOBE
17
Journal of current issues and research in advertising
17
Journal of global marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
SpringerLink / Bücher
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
European journal of marketing
13
Young consumers : insight and ideas for responsible marketers
13
The journal of brand management : an international journal
12
The journal of product & brand management
12
Australasian marketing journal
11
more ...
less ...
Source
All
ECONIS (ZBW)
3,256
USB Cologne (EcoSocSci)
60
EconStor
9
RePEc
1
Showing
1
-
10
of
3,326
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
2
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
3
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
4
Actual Dove versus ideal L'Oréal : impact of self-related brand image on advertising persuasiveness
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Um, Nam-Hyun
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10012203334
Saved in:
5
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
6
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
Saved in:
7
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
Saved in:
8
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
9
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
Saved in:
10
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
