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Consumer-oriented packaging : American Management Association, Packaging Division

1967

. Mahany.--A reappraisal of consumer package performance, by D. J. Freiman.--Increased profit through improved packaging, by T …New concepts in packaging, by G. Goldberg.--Advertising and packaging: the agency role in the relationship, by E. S …. W. Wuerthner.--Centralized meat packaging; fresh versus frozen, by W. O. Griffiths.--Quality and its control, by C. H …