Similar Search Results

The effects of publicity on demand : the case of anti-cholesterol drugs

Ching, Andrew; Clark, Robert; Horstmann, Ignatius J.; … - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 158-181

Persistent link: https://www.econbiz.de/10011437782

Advertising and coordination in markets with consumption scale effects

Clark, C. Robert; Horstmann, Ignatius J. - In: Journal of economics & management strategy : JEMS 14 (2005) 2, pp. 377-401

Persistent link: https://www.econbiz.de/10002875160

Is advertising a signal of product quality? : Evidence from the compact disc player market, 1983 - 1992

Horstmann, Ignatius J.; MacDonald, Glenn M. - In: International journal of industrial organization 21 (2003) 3, pp. 317-345

Persistent link: https://www.econbiz.de/10001742122

When is advertising a signal of product quality?

Horstmann, Ignatius J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 561-584

Persistent link: https://www.econbiz.de/10001174691

Advertising as a signal of product quality : compact disc players

Horstmann, Ignatius J.; MacDonald, Glenn M. - 1995

Persistent link: https://www.econbiz.de/10000977290

Does Advertising Signal Product Quality? Evidence from the Market for Compact Disc Players

Horstmann, Ignatius J.; MacDonald, Glenn - 2000

This paper explores panel data on advertising and product pricing for firms in the compact disc player market over the period 1983-92. The data reveal that, for the typical CD player, advertising and price move together, with both rising initially and remaining above introductory levels for...

Persistent link: https://www.econbiz.de/10014047262