"All publicity is good publicity? Perhaps not. In recent years global fashion brands, including Burberry, Dior, Dolce …, racism, misogyny, and even flirting with fascism. Understanding Fashion Scandals is the first book to explore the changing … landscape of contemporary fashion through case studies showing how 'shock value' lost its currency. The book focuses on the …

Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … years. Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for … consumer buying behaviour towards fast fashion. Along with the study, it examines the consumer buying behaviour aligned with …