Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital luxury : transforming...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Markenführung
17,031
Brand management
17,009
Marketingmanagement
16,125
Marketing management
16,085
Konsumentenverhalten
10,159
Consumer behaviour
10,153
Markenimage
7,352
Brand image
7,217
Markenartikel
5,471
Brand
5,457
Beziehungsmarketing
4,215
Relationship marketing
4,213
Marketing
4,094
Theorie
2,904
Theory
2,904
Deutschland
2,751
Germany
2,634
Online-Marketing
2,620
Luxury goods
2,601
Luxusgüter
2,596
Internet marketing
2,554
Social Web
2,355
Social web
2,352
Markenpolitik
2,199
USA
1,911
United States
1,865
Werbewirkung
1,509
Advertising effects
1,494
Strategisches Management
1,461
Internationales Marketing
1,335
International marketing
1,296
Advertising
1,226
Unternehmenserfolg
1,212
Firm performance
1,192
Innovation
1,189
Strategic management
1,119
Einzelhandel
1,051
Retail trade
1,021
Marketingstrategie
973
more ...
less ...
Online availability
All
Undetermined
523
Free
128
Type of publication
All
Article
840
Book / Working Paper
477
Type of publication (narrower categories)
All
Article in journal
736
Aufsatz in Zeitschrift
736
Aufsatz im Buch
98
Book section
98
Graue Literatur
52
Non-commercial literature
52
Collection of articles of several authors
42
Sammelwerk
42
Hochschulschrift
36
Lehrbuch
34
Aufsatzsammlung
31
Textbook
31
Thesis
27
Arbeitspapier
21
Working Paper
21
Konferenzschrift
20
Case study
17
Fallstudie
17
Bibliografie enthalten
13
Bibliography included
13
Conference proceedings
11
Ratgeber
10
Guidebook
9
Conference paper
7
Konferenzbeitrag
7
Glossar enthalten
6
Glossary included
6
Bibliografie
5
Handbook
5
Handbuch
5
Reprint
5
Einführung
4
Fallstudiensammlung
4
Article
3
Festschrift
3
Nachschlagewerk
3
Reference book
3
Wörterbuch
3
Bibliographie
2
Bildband
2
more ...
less ...
Language
All
English
1,111
German
190
Undetermined
5
Italian
4
Russian
4
French
3
Polish
3
Swedish
1
more ...
less ...
Author
All
Bruhn, Manfred
18
Kaiser, Harry M.
16
Esch, Franz-Rudolf
10
Pelsmacker, Patrick de
10
Pepels, Werner
9
Septianto, Felix
8
Wheeler, Alina
8
Taylor, Charles Raymond
7
Brunner, Christian Boris
6
Dens, Nathalie
6
Gierl, Heribert
6
Hackley, Christopher E.
6
Percy, Larry
6
Seo, Yuri
6
Yan, Ruiliang
6
Eisend, Martin
5
Hayes, Jameson L.
5
Jain, Amit
5
Malik, Garima
5
Mortimer, Kathleen
5
Romaniuk, Jenni
5
Rosengren, Sara
5
Adeola, Ogechi
4
Cohen, Justin
4
Czarnecka, Barbara
4
Dahl, Stephan
4
Geuens, Maggie
4
Gijsenberg, Maarten J.
4
Jones, John Philip
4
Keller, Kevin Lane
4
Kerr, Gayle
4
Kinnucan, Henry W.
4
Kitchen, Philip J.
4
Ko, Eunju
4
Laurie, Sally
4
Lindstrøm, Martin
4
Lloyd, Jenny
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wilson, Rick T.
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
American Marketing Association
4
Cornell University / Department of Agricultural Economics
3
Österreichische Werbewissenschaftliche Gesellschaft
3
European Advertising Academy
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Society for Opinion and Marketing Research
1
Harvard Graduate School of Business Administration
1
ICC Deutschland Internationale Handelskammer
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Information Resources Management Association
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
Interdisziplinäres Symposium der Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation (EUKO) <13., 2013, Eichstätt>
1
International Conference on Marketing and Development
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marx Károly Közgazdaságtudományi Egyetem <Budapest>
1
Meždunarodnaja Naučno-Praktičeskaja Konferencija Reklamnyj Rynok Rossii: Problemy i Perspektivy <2010, Orel>
1
Museum der Arbeit <Hamburg>
1
NWB Verlag
1
NetLibrary, Inc
1
Oblast Orel
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Special Libraries Association
1
Springer VS
1
Stereotypen und Wissensrepräsentationen in Marketing und Werbung <Veranstaltung> <2015, Darmstadt>
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Technische Universität Braunschweig / Institut für Marketing
1
Uni-Taschenbücher GmbH
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
36
Journal of marketing communications
35
Journal of business research : JBR
30
Journal of advertising research
29
International journal of advertising : the quarterly review of marketing communications
19
Journal of promotion management : JPM
16
International journal of internet marketing and advertising : IJIMA
14
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising
13
European journal of marketing : EJM
12
Journal of retailing and consumer services
12
Psychology & marketing
12
Journal of historical research in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of marketing
8
Journal of Islamic marketing : JIMA
7
Journal of global marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
International journal of consumer studies
5
Journal of consumer marketing
5
Journal of international consumer marketing
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Marketing : ZFP ; journal of research and management
5
Marketing intelligence & planning
5
Marketing letters : a journal of research in marketing
5
Research
5
European Advertising Academy
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,281
USB Cologne (EcoSocSci)
31
EconStor
3
USB Cologne (business full texts)
1
RePEc
1
Showing
1
-
10
of
1,317
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
2
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
5
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
6
Advertising for luxury and fashion goods : an emerging area
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 389-390
Persistent link: https://www.econbiz.de/10011567051
Saved in:
7
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
8
Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? : a mixed-method cross-cultural study
Strebinger, Andreas
;
Guo, Xiaoling
;
Klauser, Ferdinand
; …
- In:
Journal of business research : JBR
82
(
2018
),
pp. 409-416
Persistent link: https://www.econbiz.de/10011771940
Saved in:
9
Luxury brand advertising in Argentina : changes following import restrictions
Ahn, Hongmin
;
Mundel, Juan
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011852966
Saved in:
10
Selling dreams : the role of advertising in shaping luxury brand meaning
Brioschi, Arianna
- In:
Brand culture
,
(pp. 198-210)
.
2005
Persistent link: https://www.econbiz.de/10003239396
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
