Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Biased credibility and sharing...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Social Web
20,897
Social web
20,866
Online-Marketing
13,292
Internet marketing
13,176
Consumer behaviour
7,454
Konsumentenverhalten
7,425
Credibility
5,591
Glaubwürdigkeit
5,415
Electronic Commerce
3,320
E-commerce
3,125
Viral marketing
2,919
Virales Marketing
2,915
Online-Handel
2,773
Online retailing
2,768
Relationship marketing
2,741
Beziehungsmarketing
2,740
Theorie
2,681
Social media
2,648
Theory
2,631
Soziales Netzwerk
2,555
Brand management
2,476
Markenführung
2,469
Social network
2,373
Internet
2,350
Werbewirkung
2,322
Advertising effects
2,311
social media
2,196
Advertising
1,987
Digitalisierung
1,779
Web 2.0 technologies
1,752
Web 2.0-Technologien
1,752
Digitization
1,706
Deutschland
1,575
Marketingmanagement
1,496
USA
1,484
Marketing management
1,480
United States
1,446
Germany
1,436
Markenimage
1,430
more ...
less ...
Online availability
All
Undetermined
974
Free
458
Type of publication
All
Article
1,407
Book / Working Paper
559
Journal
3
Type of publication (narrower categories)
All
Article in journal
1,312
Aufsatz in Zeitschrift
1,312
Aufsatz im Buch
96
Book section
96
Graue Literatur
91
Non-commercial literature
91
Arbeitspapier
77
Working Paper
77
Collection of articles of several authors
30
Sammelwerk
30
Hochschulschrift
28
Aufsatzsammlung
23
Conference paper
18
Konferenzbeitrag
18
Konferenzschrift
13
Thesis
11
Case study
4
Fallstudie
4
Conference proceedings
3
Festschrift
3
Guidebook
3
Lehrbuch
3
Ratgeber
3
Article
2
Collection of articles written by one author
2
Sammlung
2
Textbook
2
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Wörterbuch
1
more ...
less ...
Language
All
English
1,917
German
51
Polish
1
Russian
1
Swedish
1
Author
All
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Tucker, Catherine E.
11
Bonatti, Alessandro
10
Hudders, Liselot
10
Pelsmacker, Patrick de
10
Sayedi, Amin
10
Bergemann, Dirk
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Eisend, Martin
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Boerman, Sophie C.
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Reijmersdal, Eva A. van
7
Arora, Taanika
6
Bellman, Steven
6
Calvano, Emilio
6
Campbell, Colin L.
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Kumar, Subodha
6
Okazaki, Shintaro
6
Pitt, Leyland F.
6
Poels, Karolien
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
9
National Bureau of Economic Research
7
American Marketing Association
4
IGI Global
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
European Advertising Academy
2
OECD
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Edward Elgar Publishing
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <10, 2011, Berlin>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nordic Council of Ministers
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Hamburg
1
Universität Mannheim
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
89
Journal of business research : JBR
45
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing communications
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
38
International journal of advertising : the quarterly review of marketing communications
34
Journal of advertising research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of retailing and consumer services
20
Journal of promotion management : JPM
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Psychology & marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
13
Quantitative marketing and economics : QME
13
Journal of advertising
12
Journal of marketing
12
Marketing science
11
European journal of marketing : EJM
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing research
10
SpringerLink / Bücher
10
Young consumers : insight and ideas for responsible marketers
10
European Advertising Academy
9
Marketing letters : a journal of research in marketing
9
Operations research
9
Technological forecasting & social change : an international journal
9
CESifo working papers
8
Electronic commerce research
8
Health marketing quarterly
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Journal of current issues and research in advertising : JCIRA
7
more ...
less ...
Source
All
ECONIS (ZBW)
1,960
USB Cologne (EcoSocSci)
6
EconStor
2
OLC EcoSci
1
Showing
1
-
10
of
1,969
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via
credibility
and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
2
Celebrity vs. influencer endorsements in advertising : the role of identification,
credibility
, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
3
Consumer-generated ads on Youtube : impacts of source
credibility
and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
4
Influencer endorsements : how advertising disclosure and source
credibility
affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
5
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
6
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
7
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
Saved in:
8
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
9
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
10
Structural equation modelling of customer attitudes towards social network advertising : a case of Iranian social networking site
Mirmehdi, Seyyed Mehdi
;
Sanayei, Ali
;
Dolatabadi, …
- In:
International journal of business excellence
12
(
2017
)
4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10011801630
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
