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Designing brand identity : an essential guide for the entire branding team
Wheeler, Alina - 2018 - Fifth edition
Persistent link: https://www.econbiz.de/10011672159
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Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline - In: The advertising handbook, (pp. 198-208). 2009
Persistent link: https://www.econbiz.de/10003851918
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Advertising creative : strategy, copy and design
Altstiel, Tom; Grow, Jean - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003830815
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On b®rand
Olins, Wally - 2003
Persistent link: https://www.econbiz.de/10001783650
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Privacy in online markets : a welfare analysis of demand rotations
O'Brian, Daniel P.; Smith, Doug - 2014
Persistent link: https://www.econbiz.de/10010473250
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Distracted from comparison: product design and advertisement with limited attention
Johnen, Johannes; Leung, Benson Tsz Kin - 2022
Persistent link: https://www.econbiz.de/10013179721
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Sustainability from designers to consumers
Gurtu, Amulya; Ranganathan, Sampath - In: Journal of business and economic perspectives 47 (2020) 1, pp. 68-90
Persistent link: https://www.econbiz.de/10012301036
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On the simple economics of advertising, marketing, and product design
Johnson, Justin P.; Myatt, David P. - In: The American economic review 96 (2006) 3, pp. 756-784
Persistent link: https://www.econbiz.de/10003349278
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Fashion in the kitchen : cast iron stoves in the province of Quebec, 1900 - 1914
Baillargeon, Lisa; Gélinas, Patrice - In: Essays in economic and business history : the journal … 28 (2010), pp. 41-56
Persistent link: https://www.econbiz.de/10003971148
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Increasing dominance - the role of advertising, pricing and product design
Kretschmer, Tobias; Rösner, Mariana - 2010
Despite the empirical relevance of advertising strategies in concentrated markets, the economics literature is largely silent on the effect of persuasive advertising strategies on pricing, market structure and increasing (or decreasing) dominance. In a simple model of persuasive advertising and...
Persistent link: https://www.econbiz.de/10008779813