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Werbung
Consumer behaviour
83,564
Konsumentenverhalten
81,114
Theorie
13,298
Theory
12,928
Marktforschung
12,328
Relationship marketing
9,527
Beziehungsmarketing
9,497
Experiment
9,179
Brand management
7,687
Markenführung
7,645
Mobilkommunikation
7,003
Mobile communications
6,963
Market research
6,887
Brand image
6,822
Markenimage
6,784
Deutschland
6,157
Customer satisfaction
5,986
Kundenzufriedenheit
5,827
USA
5,817
Online-Handel
5,720
Online retailing
5,708
United States
5,481
Germany
5,399
Social Web
5,117
Social web
5,113
Online-Marketing
4,831
Internet marketing
4,810
Service quality
4,682
Dienstleistungsqualität
4,638
Markenartikel
4,484
Brand
4,410
Einzelhandel
4,320
Retail trade
4,219
Electronic Commerce
4,061
E-commerce
3,829
Werbewirkung
3,802
Advertising effects
3,762
Verbraucherverhalten
3,599
Emotion
3,399
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Septianto, Felix
20
Eisend, Martin
18
Gierl, Heribert
14
Dahlén, Micael
13
Pelsmacker, Patrick de
13
Diehl, Sandra
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Sahni, Navdeep S.
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Nair, Harikesh
8
Okazaki, Shintaro
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Johnson, Garrett A.
7
Lewis, Randall A.
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
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Axel-Springer-Verlag
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National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
8
American Marketing Association
6
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
IP Deutschland GmbH <Köln>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American Management Association
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer Verlag, Marketing Anzeigen
1
Boston College / Department of Economics
1
British Market Research Bureau, ltd
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
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International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
101
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
71
Journal of promotion management : innovations in planning and applied research
49
Journal of promotion management : JPM
43
Journal of advertising
41
International journal of internet marketing and advertising : IJIMA
40
Journal of advertising : official publication of the American Academy of Advertising
39
Psychology & marketing
38
Journal of retailing and consumer services
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
European journal of marketing : EJM
23
Journal of marketing research : JMR
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
SpringerLink / Bücher
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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ECONIS (ZBW)
3,176
USB Cologne (EcoSocSci)
40
EconStor
6
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1
Managing consumer capitalism : artists, engineers, and psychologists as new marketing experts in interwar Germany
Logemann, Jan
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 208-231)
.
2022
Persistent link: https://www.econbiz.de/10013191962
Saved in:
2
Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
3
Factors affecting consumer attitude towards mobile advertising in India
Mathew, Mary
;
Dambal, Anirudha
- In:
International journal of information technology and …
9
(
2010
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10003990690
Saved in:
4
Consumer's attitude towards SMS advertising in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
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5
The effects of product involvement and impulse buying on purchase intentions in mobile text advertising
Drossos, Dimitris A.
;
Kokkinaki, Flora
;
Giaglis, George M.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 423-430
Persistent link: https://www.econbiz.de/10011349112
Saved in:
6
Mobile advertisement and consumer behaviour in India
Malhotra, Gunjan
;
Malhotra, Amit
- In:
International journal of economics and business research
8
(
2014
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10011316783
Saved in:
7
Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices
Kim, Ki Youn
;
Lee, Bong Gyou
- In:
Technological forecasting & social change : an …
91
(
2015
),
pp. 78-92
Persistent link: https://www.econbiz.de/10011317272
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8
Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
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9
Consumer responses to SMS advertising : antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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10
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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