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Werbung
Indien
118,575
India
97,592
Consumer behaviour
82,919
Konsumentenverhalten
80,439
Theorie
12,423
Theory
12,190
Relationship marketing
9,336
Beziehungsmarketing
9,304
Brand management
8,151
Markenführung
8,105
Werbewirkung
7,991
Advertising effects
7,765
Brand image
7,044
Markenimage
7,013
China
6,969
USA
6,949
United States
6,586
Customer satisfaction
6,060
Kundenzufriedenheit
5,881
Online-Handel
5,725
Online retailing
5,715
Online-Marketing
5,630
Internet marketing
5,610
Deutschland
5,529
Soziale Werte
5,504
Social values
5,488
Social Web
5,171
Social web
5,168
Wirtschaftswachstum
5,094
Germany
5,040
Advertising
4,918
Service quality
4,858
Dienstleistungsqualität
4,807
Economic growth
4,747
Einzelhandel
4,698
Retail trade
4,653
Brand
4,518
Markenartikel
4,516
Schätzung
4,097
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Eisend, Martin
27
Septianto, Felix
24
Pelsmacker, Patrick de
22
Gierl, Heribert
19
Diehl, Sandra
18
Rosengren, Sara
18
Taylor, Charles Raymond
18
Yoon, Sukki
17
Dahlén, Micael
16
Kaiser, Harry M.
15
Yoon, Hye Jin
15
Stafford, Marla Royne
14
Dens, Nathalie
13
Terlutter, Ralf
13
Wilbur, Kenneth C.
13
Reijmersdal, Eva A. van
12
Rozendaal, Esther
12
Sahni, Navdeep S.
12
Chan, Kara
11
Evans, Nathaniel J.
11
Ford, John B.
11
Hudders, Liselot
11
Jerath, Kinshuk
11
Malik, Garima
11
Torres, Ivonne M.
11
Wilson, Christopher
11
Wilson, Rick T.
11
Wu, Linwan
11
Bellman, Steven
10
Campbell, Colin L.
10
Choi, Yung Kyun
10
Dave, Dhaval
10
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Mueller, Barbara
10
Okazaki, Shintaro
10
Saffer, Henry
10
Sayedi, Amin
10
Boerman, Sophie C.
9
Buijzen, Moniek
9
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National Bureau of Economic Research
17
Springer Fachmedien Wiesbaden
14
Axel-Springer-Verlag
8
American Marketing Association
5
IGI Global
3
IP Deutschland GmbH <Köln>
3
Peter Lang GmbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
European Advertising Academy
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Förderverein Marburger Japan-Reihe
1
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International journal of advertising : the review of marketing communications
176
International journal of advertising : the quarterly review of marketing communications
134
Journal of advertising research
130
Journal of business research : JBR
125
Journal of marketing communications
120
Journal of advertising : official publication of the American Academy of Advertising
116
Journal of promotion management : JPM
64
Journal of advertising
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of promotion management : innovations in planning and applied research
58
International journal of internet marketing and advertising : IJIMA
46
Journal of retailing and consumer services
45
Psychology & marketing
45
Journal of current issues and research in advertising : JCIRA
39
European journal of marketing : EJM
38
Health marketing quarterly
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of current issues and research in advertising
26
Journal of marketing research : JMR
26
Marketing letters : a journal of research in marketing
26
Young consumers : insight and ideas for responsible marketers
26
Journal of global marketing
25
Journal of marketing
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
SpringerLink / Bücher
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of business ethics : JOBE
22
Journal of international consumer marketing
22
Asia Pacific journal of marketing and logistics
21
Quantitative marketing and economics : QME
21
International journal of consumer studies
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Journal of marketing research
19
European journal of operational research : EJOR
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Marketing : ZFP ; journal of research and management
18
NBER working paper series
17
The journal of consumer marketing
17
CESifo working papers
15
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ECONIS (ZBW)
4,833
USB Cologne (EcoSocSci)
62
EconStor
8
OLC EcoSci
3
USB Cologne (business full texts)
1
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Investigating the mediating role of advertisement morality for organisational values and ethics towards television advertisements : the path analysis modelling method
Zaware, Nitin
;
Pawar, Avinash
;
Zaware, Sarika
;
Louis, Radha
- In:
International journal of business governance and ethics …
15
(
2021
)
4
,
pp. 459-476
Persistent link: https://www.econbiz.de/10012694623
Saved in:
2
Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti
;
Kaur Ghuman, Mandeep
;
Soni, Pavleen
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
Saved in:
3
Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
Saved in:
4
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
5
Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
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6
Children's advertising on television and their consumer socialisation : parents' attitudes
Nefat, Ariana
;
Dujmović, Mauro
- In:
Economic research
25
(
2012
)
1
,
pp. 176-190
Persistent link: https://www.econbiz.de/10009532582
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7
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
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8
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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9
Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong
;
Leng, Ho Keat
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
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10
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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