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Werbung
Regulatory focus
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regulatory focus
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Dodoo, Naa Amponsah
2
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1
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1
Chang, Wen Hsin
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1
Chen, Lung Hung
1
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Journal of business research : JBR
2
Journal of promotion management : innovations in planning and applied research
2
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of sports marketing & sponsorship
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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ECONIS (ZBW)
16
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1
Application of regulatory focus theory to search advertising
Mowle, Elyse N.
;
Georgia, Emily J.
;
Doss, Brian D.
; …
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Saved in:
2
Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
Saved in:
3
Imagery usage in non-profit advertisements : a case for millennial consumers
Blewitt, J. C.
;
Mckiernan, Kyle
- In:
International journal of social entrepreneurship and …
6
(
2021
)
1
,
pp. 72-81
Persistent link: https://www.econbiz.de/10012697105
Saved in:
4
Interactions between instrumental timbre and consumers' regulatory focus
Sunaga, Tsutomu
;
Meng, Yan
;
Zhuang, Xuhong
- In:
Journal of business research : JBR
121
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012417308
Saved in:
5
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
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6
Emotional appeal in recruitment advertising and applicant attraction : unpacking national cultural differences
Han, Jing
;
Ling, Juan
- In:
Journal of organizational behavior : OB ; the internat. …
37
(
2016
)
8
,
pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
Saved in:
7
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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8
Should donation ads include happy victim images? : the moderating role of regulatory focus
Zemack-Rugar, Yael
;
Klucarova-Travani, Sona
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 421-434
Persistent link: https://www.econbiz.de/10011964322
Saved in:
9
Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
10
Personality-based engagement : an examination of personality and message factors on consumer responses to social media advertisements
Dodoo, Naa Amponsah
;
Padovano, Cynthia Morton
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 481-503
Persistent link: https://www.econbiz.de/10012179138
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