Once upon a time, lawyers advertised their services through telephone books, billboards, and television commercials. During this bygone era (also referred to as the 1990s), the ethical rules governing lawyer advertising were relatively straightforward. At the very least, we could all basically...

We measure the effects of pre- and post-release blog volume, blog valence and advertising on the performance of 75 movies in 208 geographic markets of the U.S. We attribute the variation in blog effects across markets to differences in demographic characteristics of markets combined with...