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Werbung
Consumer behaviour
82,056
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Marketingmanagement
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12,962
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12,852
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10,717
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10,679
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7,030
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5,900
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5,457
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4,741
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4,408
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Eisend, Martin
22
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20
Septianto, Felix
20
Bruhn, Manfred
19
Kaiser, Harry M.
19
Gierl, Heribert
14
Taylor, Charles Raymond
14
Wilbur, Kenneth C.
14
Yoon, Sukki
14
Dahlén, Micael
13
Jerath, Kinshuk
13
Choi, Yung Kyun
12
Dens, Nathalie
12
Diehl, Sandra
12
Hudders, Liselot
12
Rosengren, Sara
12
Sahni, Navdeep S.
12
Tucker, Catherine E.
11
Wu, Linwan
11
Yoon, Hye Jin
11
Bonatti, Alessandro
10
Pepels, Werner
10
Sayedi, Amin
10
Shin, Jiwoong
10
Stafford, Marla Royne
10
Bergemann, Dirk
9
Chan, Kara
9
Esch, Franz-Rudolf
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Hackley, Christopher E.
9
Torres, Ivonne M.
9
Voorveld, Hilde
9
Yang, Yanwu
9
Boerman, Sophie C.
8
Dodoo, Naa Amponsah
8
Dwivedi, Yogesh Kumar
8
Fogel, Joshua
8
Katona, Zsolt
8
Kim, Jooyoung
8
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National Bureau of Economic Research
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IGI Global
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Cornell University / Department of Agricultural Economics
3
European Advertising Academy
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Peter Lang GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
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Association of National Advertisers
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Avrim Lazar and Associates
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Axel Springer AG
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Boston College / Department of Economics
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Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Consumer Research Institute, inc.
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
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1
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1
Frankfurt School Verlag GmbH
1
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Gesellschaft für Westfälische Wirtschaftsgeschichte
1
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International journal of advertising : the review of marketing communications
154
Journal of business research : JBR
111
Journal of marketing communications
110
International journal of advertising : the quarterly review of marketing communications
86
Journal of advertising research
83
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of promotion management : innovations in planning and applied research
57
Journal of promotion management : JPM
53
International journal of internet marketing and advertising : IJIMA
51
Journal of advertising
47
Journal of advertising : official publication of the American Academy of Advertising
44
Journal of retailing and consumer services
44
Psychology & marketing
41
European journal of marketing : EJM
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of marketing research : JMR
26
Journal of current issues and research in advertising : JCIRA
25
Health marketing quarterly
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of current issues and research in advertising
23
Marketing letters : a journal of research in marketing
23
Journal of marketing
22
European journal of operational research : EJOR
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of international consumer marketing
20
SpringerLink / Bücher
20
Asia Pacific journal of marketing and logistics
19
International journal of consumer studies
19
Journal of global marketing
19
Journal of historical research in marketing
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of business ethics : JOBE
17
Marketing : ZFP ; journal of research and management
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Young consumers : insight and ideas for responsible marketers
17
Journal of marketing research
16
Marketing science
16
International journal of industrial organization
15
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
57
EconStor
9
OLC EcoSci
1
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Consumer's attitude to receive and response to SMS advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
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Cheap-talk advertising and misrepresentation in vertically differentiated markets
Gardete, Pedro M.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 609-621
Persistent link: https://www.econbiz.de/10009787933
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3
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
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pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
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Marketing in a mobile-first world : tackling the why and the how
Save, Aditya
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
3
,
pp. 202-212
Persistent link: https://www.econbiz.de/10010347065
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Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
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Investigating the portrayal and influence of sustainability claims in an environmental advertising context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
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Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
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Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
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pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
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