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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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Interpretation of female images in advertising among Chinese adolescents
Ng, Yu Leung; Chan, Kara - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 222-234
Persistent link: https://www.econbiz.de/10011382842
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Do females in advertisements reflect adolescents' ideal female images?
Ng, Yu Leung; Chan, Kara - In: The journal of consumer marketing 31 (2014) 3, pp. 170-176
Persistent link: https://www.econbiz.de/10010395525
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Contribution of vanity to consumer apparel advertising perception
Wong, Winifred; Malone, Timothy - In: Journal of fashion marketing and management 20 (2016) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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Measuring the impact of branded alcohol advertising and price on brand versus segment consumption
Terblanche-Smit, Marlize; Du Preez, Ronel; Van der … - In: International business and economics research journal 13 (2014) 6, pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
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Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions
Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 142-154
Persistent link: https://www.econbiz.de/10011284440
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Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary; King, Chloe; Davey, Janet - In: Health marketing quarterly 30 (2013) 3, pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
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Differential effects of Chinese women's sexual self-schema on responses to sex appeal in advertising
Cheung, Mei-chun; Chan, Agnes S.; McLaren-Hankin, Yvonne; … - In: Journal of promotion management : JPM 19 (2013) 3, pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
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Responses toward corporate crisis and corporate advertising
Kim, Sojung; Atkinson, Lucy Jane - In: Journal of promotion management : JPM 20 (2014) 5, pp. 647-665
Persistent link: https://www.econbiz.de/10010467257