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Subject
All
Werbung
Konsumentenverhalten
80,686
Consumer behaviour
80,679
Theorie
9,555
Theory
9,507
Beziehungsmarketing
9,197
Relationship marketing
9,191
Markenführung
7,655
Brand management
7,653
Markenimage
6,744
Brand image
6,715
Deutschland
6,033
Online-Handel
5,761
Online retailing
5,755
Customer satisfaction
5,673
Kundenzufriedenheit
5,672
Germany
5,273
USA
5,206
Interview
5,114
United States
4,984
Befragung
4,976
Social Web
4,890
Social web
4,889
Online-Marketing
4,576
Einzelhandel
4,568
Internet marketing
4,554
Retail trade
4,462
Dienstleistungsqualität
4,451
Service quality
4,451
Brand
4,397
Markenartikel
4,388
Electronic Commerce
3,725
Werbewirkung
3,665
Advertising effects
3,638
Experiment
3,598
E-commerce
3,590
Verbraucherverhalten
3,583
Lebensmitteleinzelhandel
3,289
Emotion
3,287
Food retailing
3,037
Privater Konsum
2,998
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Online availability
All
Undetermined
1,441
Free
553
Type of publication
All
Article
2,226
Book / Working Paper
743
Journal
14
Type of publication (narrower categories)
All
Article in journal
2,131
Aufsatz in Zeitschrift
2,131
Graue Literatur
132
Non-commercial literature
132
Arbeitspapier
104
Working Paper
104
Aufsatz im Buch
84
Book section
84
Hochschulschrift
66
Thesis
43
Collection of articles of several authors
40
Sammelwerk
40
Konferenzschrift
27
Aufsatzsammlung
25
Conference paper
15
Konferenzbeitrag
15
Conference proceedings
11
Bibliografie enthalten
10
Bibliography included
10
Lehrbuch
10
Textbook
9
Case study
6
Fallstudie
6
Market information
6
Marktinformation
6
Collection of articles written by one author
5
Sammlung
5
Reprint
4
Bibliografie
3
Dissertation u.a. Prüfungsschriften
3
Guidebook
3
Ratgeber
3
Festschrift
2
Statistics
2
Statistik
2
Umfrage
2
Bibliographie
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
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Language
All
English
2,847
German
124
Undetermined
13
Russian
3
French
2
Arabic
1
Bulgarian
1
Norwegian
1
Portuguese
1
Swedish
1
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Author
All
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
14
Dahlén, Micael
13
Diehl, Sandra
12
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Chan, Kara
9
Evans, Nathaniel J.
9
Ghose, Anindya
9
Sahni, Navdeep S.
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Hudders, Liselot
8
Mooij, Marieke K. de
8
Moser, H. R.
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Thaichon, Park
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Moshary, Sarah
7
Quach, Sara
7
Terlutter, Ralf
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
Keller, Kevin Lane
6
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Institution
All
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
National Bureau of Economic Research
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
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Published in...
All
International journal of advertising : the review of marketing communications
124
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
67
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
42
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
38
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
18
International journal of consumer studies
17
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
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Source
All
ECONIS (ZBW)
2,943
USB Cologne (EcoSocSci)
40
Showing
1
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10
of
2,983
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date (newest first)
date (oldest first)
1
Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
Saved in:
2
Shopper marketing : how to increase purchase decisions at the point of sale
Ståhlberg, Markus
(
contributor
);
Maila, Ville
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003842822
Saved in:
3
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
4
Store environment and advertising : investigating two manipulative forces from the supermarket
Clochet, Joeri
;
Cosaert, Sam
;
Cherchye, Laurens
;
Rock, …
- In:
Review of business and economics
55
(
2010
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10003974506
Saved in:
5
Advertising of meats by chain grocery companies : 1. methods, 2. prices
Rhoades, E. L.
-
1930
Persistent link: https://www.econbiz.de/10002693358
Saved in:
6
Informative advertising and consumer search : evidence from a price transparency regulation in supermarkets
Ater, Itai
;
Rigbi, Oren
-
2018
Persistent link: https://www.econbiz.de/10012007650
Saved in:
7
When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David
;
Nichols, Bridget Satinover
;
Shaw, Doris
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Saved in:
8
Empirično izsledvane na obštestvenite naslasi kăm reklamata
Katrandžiev, Hristo
- In:
Ikonomičeski alternativi
(
2007
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10003472851
Saved in:
9
Cigarette pack and advertising displays at point of purchase : community demand for restrictions
Hickling, Jacqueline A.
;
Miller, Caroline L.
- In:
International journal of consumer studies
32
(
2008
)
6
,
pp. 574-578
Persistent link: https://www.econbiz.de/10003781867
Saved in:
10
Power of point of purchase advertising
Menin, Ben
;
Benning, Arthur E.
;
Benning, Lee E.
-
1992
Persistent link: https://www.econbiz.de/10004134021
Saved in:
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