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Contribution of vanity to consumer apparel advertising perception
Wong, Winifred; Malone, Timothy - In: Journal of fashion marketing and management 20 (2016) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10011575249
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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
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The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
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It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei - In: Journal of international consumer marketing 26 (2014) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.; Rifon, Nora J.; Lee, Eun Mi; … - In: Green advertising and the reluctant consumer, (pp. 4-18). 2014
Persistent link: https://www.econbiz.de/10010399390
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Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy; Turri, Anna M. - In: Journal of marketing communications 21 (2015) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
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The Impact of Green Advertising on Consumer Purchase Intention of Green Products
Zhu, Bing - 2014
Chinese advertising industry has dramatically developed as consumers' concerns over the impact of environmental … explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 … toward green advertising (β=0.65 p<0.05) significantly influence consumer purchase intention of green products …
Persistent link: https://www.econbiz.de/10013064978
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Understanding the influence of eco-label, and green advertising on green purchase intention : the mediating role of green brand equity
Bang Nguyen Viet - In: Journal of food products marketing : innovations in … 28 (2022) 2, pp. 87-103
Persistent link: https://www.econbiz.de/10013163075
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Effect of spirituality and ethics on green advertising, and the multi- mediating roles of green buying and green satisfaction
Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran; Kazmi, … - In: Cogent business & management 8 (2021) 1, pp. 1-26
.e., green brand, green satisfaction, green advertising, green buying behavior, and spirituality ethics. The study has taken a … advertising (GA) is an essential aspect of green marketing (GM). Besides its direct effects on green-related elements (H1 to H7 …). We also found that green buying behavior mediates green advertising (GA) and green satisfaction (GS) (H12). Green buying …
Persistent link: https://www.econbiz.de/10012659528