//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising implications and d...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
Advertising
11,351
Consumer behaviour
4,698
Konsumentenverhalten
4,417
Werbewirkung
3,906
Advertising effects
3,854
Market segmentation
3,598
Marktsegmentierung
3,216
Theorie
2,429
Theory
2,395
Consumers
2,140
Internet marketing
1,940
Online-Marketing
1,934
Verbraucher
1,895
advertising
1,409
USA
1,331
Marketing
1,263
Deutschland
1,193
United States
1,178
Marketing management
996
Marketingmanagement
995
Personality
974
Germany
966
Brand management
946
Markenführung
911
personality
726
Social Web
691
Social web
691
Pricing strategy
653
Preismanagement
651
Persönlichkeitspsychologie
629
Zielgruppe
618
Personality psychology
606
Target group
590
Brand image
578
Markenimage
567
consumers
544
Markenartikel
494
China
460
Internet
445
more ...
less ...
Online availability
All
Undetermined
3,333
Free
1,868
Type of publication
All
Article
6,273
Book / Working Paper
4,981
Journal
122
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,536
Aufsatz in Zeitschrift
5,536
Graue Literatur
799
Non-commercial literature
799
Aufsatz im Buch
709
Book section
709
Working Paper
619
Arbeitspapier
601
Hochschulschrift
344
Collection of articles of several authors
215
Sammelwerk
215
Thesis
201
Aufsatzsammlung
130
Konferenzschrift
127
Lehrbuch
114
Textbook
98
Dissertation u.a. Prüfungsschriften
89
Bibliografie enthalten
71
Bibliography included
71
Conference paper
55
Konferenzbeitrag
55
Case study
50
Fallstudie
50
Conference proceedings
48
Wörterbuch
44
Ratgeber
36
Reprint
32
Guidebook
30
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Bibliographie
22
Enzyklopädie
21
Amtsdruckschrift
19
Government document
19
Nachschlagewerk
19
Reference book
19
Bibliografie
18
Glossar enthalten
17
more ...
less ...
Language
All
English
9,294
German
1,704
Undetermined
314
French
46
Russian
23
Swedish
10
Italian
9
Polish
7
Danish
5
Dutch
5
Finnish
4
Spanish
4
Norwegian
3
Bulgarian
2
Portuguese
2
Afrikaans
1
Arabic
1
Croatian
1
Hungarian
1
Multiple languages
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Kind, Hans Jarle
26
Pflaum, Dieter
26
Rosengren, Sara
26
Saffer, Henry
26
Nickel, Volker
25
Dahlén, Micael
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Pepels, Werner
23
Stafford, Marla Royne
23
Yoon, Sukki
22
Huh, Jisu
20
Kinnucan, Henry W.
20
Mueller, Barbara
20
Schweiger, Günter
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Ford, John B.
18
Schlosser, Rainer
18
Silk, Alvin J.
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Prasad, Ashutosh
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Kloss, Ingomar
16
more ...
less ...
Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
14
Axel-Springer-Verlag
10
European Society for Opinion and Marketing Research
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
6
Zentralverband der Deutschen Werbewirtschaft
6
Österreichische Werbewissenschaftliche Gesellschaft
5
European Advertising Academy
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Advertising Research Foundation
3
American Enterprise Institute for Public Policy Research
3
BDW, Deutscher Kommunikationsverband
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
International Association of Business Communicators
3
Peter Lang GmbH
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Federation of America / Bureau of Research and Education
2
American Academy of Advertising
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
Association of National Advertisers
2
Axel Springer AG / Marketing Anzeigen
2
Boston College / Department of Economics
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutscher Werberat
2
Deutschland / Bundeswehr / Universität Hamburg
2
Duncker & Humblot
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Europäische Kommission
2
more ...
less ...
Published in...
All
Journal of advertising research
215
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
72
European journal of operational research : EJOR
67
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
Psychology & marketing
55
NBER working paper series
54
International journal of industrial organization
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
SpringerLink / Bücher
49
Journal of current issues and research in advertising
46
Journal of marketing research : JMR
45
NBER Working Paper
45
Journal of marketing
43
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
36
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Economics letters
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Marketing : ZFP ; journal of research and management
28
Journal of international consumer marketing
26
Applied economics
25
more ...
less ...
Source
All
ECONIS (ZBW)
10,267
USB Cologne (EcoSocSci)
1,056
USB Cologne (business full texts)
26
EconStor
21
ArchiDok
6
BASE
1
RePEc
1
more ...
less ...
Showing
1
-
10
of
11,378
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
implications and design of messages
D'Souza, Clare M.
;
Tay, Richard
- In:
Marketing intelligence & planning
34
(
2016
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10011571124
Saved in:
2
Attitude of Muslim
consumers
toward sex appeal in
advertising
: a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
3
Raising
consumers
: children and the American mass market in the early twentieth century
Jacobson, Lisa
-
2004
Persistent link: https://www.econbiz.de/10001945406
Saved in:
4
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
5
The role of technology in building a competitive advantage : programmatic buying and its impact on the competitiveness of an organization
Kozielski, Robert
;
Sarna, Nikodem
- In:
Folia oeconomica Stetinensia : FOS
20
(
2020
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10012628104
Saved in:
6
Ambient
advertising
characteristics and schema incongruity as drivers of
advertising
effectiveness
Jurca, Maria Alina
;
Madlberger, Maria
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10010514622
Saved in:
7
Unusual location and unexpected execution in
advertising
: a content analysis and test of effectiveness in ambient advertisements
Hutter, Katharina
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10010514626
Saved in:
8
Narrative, transportation and
advertising
Brechman, Jean Marie
;
Purvis, Scott C.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10011342918
Saved in:
9
Communion-over-agency effects on
advertising
effectiveness
Infanger, Martina
;
Sczesny, Sabine
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10011342934
Saved in:
10
Search engine
advertising
effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->