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~subject:"Werbungsbetrieb"
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Werbungsbetrieb
Theorie
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customer lifetime value
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Little, John D. C.
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Lilien, Gary L.
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Lodish, Leonard M.
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Operations research
2
Sloan management review
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ECONIS (ZBW)
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Aggregate advertising models : the state of the art
Little, John D. C.
- In:
Operations research
27
(
1979
)
4
,
pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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2
The ADVISOR project : a study of industrial marketing budgets
Lilien, Gary L.
;
Little, John D. C.
- In:
Sloan management review
17
(
1976
)
3
,
pp. 17-31
Persistent link: https://www.econbiz.de/10002235922
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3
A media planning calculus
Little, John D. C.
;
Lodish, Leonard M.
- In:
Operations research
17
(
1969
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10002378802
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