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~subject:"Werbungsforschung"
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The response of sales to adver...
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Werbungsforschung
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbungsausgaben
91
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Großbritannien
17
Werbewirkung
16
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
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Book / Working Paper
12
Article
2
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Konferenzschrift
1
Language
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English
7
Undetermined
7
Author
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Sandage, Charles Harold
3
Dirksen, Charles J.
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Aaker, David A.
1
Barban, Arnold M.
1
Frey, Albert Wesley
1
Halterman, Jean C.
1
Holbrook, Morris Baldwin
1
Langhoff, Peter
1
Mann, Don H.
1
Myers, John G.
1
Picconi, Mario J.
1
Rotzoll, Kim B.
1
Sandage, C. H.
1
Sargent, Hugh Williams
1
Strong, Edward Carpenter
1
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Institution
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European Society for Opinion and Marketing Research
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Published in...
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Journal of advertising research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Prentice-Hall international series in management
1
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ECONIS (ZBW)
14
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1
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
2
A microeconometric investigation of the firm's advertising decision
Picconi, Mario J.
-
1974
Persistent link: https://www.econbiz.de/10002641942
Saved in:
3
Optimal theoretic advertising stock models : a generalization incorporating the effect of delayed response from promotional expenditure
Mann, Don H.
- In:
Management science : journal of the Institute for …
21
(
1975
)
7
,
pp. 823-832
Persistent link: https://www.econbiz.de/10002423674
Saved in:
4
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
5
Advertising management
Aaker, David A.
(
ed.
);
Myers, John G.
(
contributor
)
-
1975
Persistent link: https://www.econbiz.de/10000055005
Saved in:
6
Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Sandage, Charles Harold
(
contributor
); …
-
1972
Persistent link: https://www.econbiz.de/10000627650
Saved in:
7
Readings in advertising and promotion strategy
Barban, Arnold M.
(
compiler
); …
-
1968
-
1. print
Persistent link: https://www.econbiz.de/10000568359
Saved in:
8
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
9
Seminar on "the Business of Advertising", Barcelona (Spain), 14th-17th June 1978 ; [Hauptbd.]
1978
Persistent link: https://www.econbiz.de/10001417022
Saved in:
10
Advertising theory and practice
Sandage, Charles Harold
;
Fryburger, Vernon
-
1971
-
8. ed
Persistent link: https://www.econbiz.de/10002788745
Saved in:
1
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