Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbungsmittel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effects of serial correlat...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbungsmittel
Ökonometrik Schätzung
1,907
Werbungsbetrieb
582
Vereinigte Staaten
253
Schätztheorie
169
Estimation theory
160
Statistik Zeitreihe
122
Werbung
79
Theorie
68
Theory
68
Statistiktheorie
51
Regressionsanalyse
48
Zeitreihenanalyse
47
Marktforschung
42
Time series analysis
39
Regression analysis
38
Deutschland
37
Statistik Stichprobenerhebung
32
Ökonometrie
31
Statistik
29
Statistik Wahrscheinlichkeitstheorie
29
Advertising
28
Schätzung
27
Programming
25
Großbritannien
24
Prognoseverfahren
24
Werbungsausgaben
24
Ungarn
22
Ökonometrisches Makromodell
22
Wirtschaftserwartung
21
Forecasting model
20
Maximum-Likelihood-Schätzung
20
Ökonometrisches Modell
20
Verbraucher
18
Werbungsunternehmung
18
Estimation
16
Maximum likelihood estimation
16
Werbewirkung
16
Absatzpolitik
15
Ökonometrik
14
more ...
less ...
Type of publication
All
Book / Working Paper
32
Article
7
Type of publication (narrower categories)
All
Hochschulschrift
3
Language
All
English
21
Undetermined
13
German
4
French
1
Author
All
Barban, Arnold M.
2
Dirksen, Charles J.
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Sandage, Charles Harold
2
Aaker, David A.
1
Albion, Mark S.
1
Butaye, I.
1
Callahan, Francis Xavier
1
Chandon, Jean-Louis
1
Cohen, Dorothy
1
Collins, Richard A.
1
Crawford, John W.
1
Dunn, S. Watson
1
Erickson, Rod
1
Farris, Paul W.
1
Frey, Albert Wesley
1
Halterman, Jean C.
1
Hepner, Harry Walker
1
Hermanns, Arnold
1
Herpel, George Lloyd
1
Hruschka, H.
1
Junk, Hermann
1
Keller, Paul
1
Kirkpatrick, C. A.
1
Kirkpatrick, Charles Atkinson
1
Kleppner, Otto
1
Konrad, Evelyn
1
Littlefield, James E.
1
Locander, William B.
1
Longman, Kenneth A.
1
Mandell, Maurice I.
1
Mandell, Maurice Ira
1
Myers, John G.
1
Neményi, János
1
Nylen, David W.
1
Oelker, Fritz Peter
1
Ray, Michael L.
1
Reid, David M.
1
Rotzoll, Kim B.
1
more ...
less ...
Institution
All
American Management Association
1
American Marketing Association
1
Committee on Advertising
1
Graduate School Of Business Administration
1
Published in...
All
Houghton Mifflin Adviser in Marketing
2
Journal of business research : JBR
2
AMA reprint series
1
Arbeitspapiere der Absatzwirtschaftlichen Institute der Wirtschaftsuniversität Wien, Institut für Werbewissenschaft und Marktforschung
1
G-+-J-Schriftenreihe
1
International business and management series
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing piackutatás : az Országos Piackutató Intézet folyóirata
1
Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
1
Prentice-Hall international series in management
1
Public opinion quarterly : journal of the American Association for Public Opinion Research
1
Schriftenreihe Schwerpunkt Marketing
1
The Harbrace series in business and economics
1
The Wiley marketing series
1
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann
-
1971
Persistent link: https://www.econbiz.de/10000555183
Saved in:
2
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
Saved in:
3
Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis
-
1975
Persistent link: https://www.econbiz.de/10000115500
Saved in:
4
Wiederholungswirkungen der Werbung : eine empirische Untersuchung zur Auswirkung von Kontaktwiederholungen bei emotionaler Werbung, durchgeführt im Rahmen des Forschungsprogramms d...
Wimmer, Rolf-Michael
-
1980
Persistent link: https://www.econbiz.de/10000118413
Saved in:
5
Advertising
Cohen, Dorothy
-
1972
Persistent link: https://www.econbiz.de/10000674669
Saved in:
6
Advertising : creative communication with consumers
Hepner, Harry Walker
-
1964
-
4 ed.
Persistent link: https://www.econbiz.de/10000674672
Saved in:
7
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
8
Readings in advertising and promotion strategy
Barban, Arnold M.
(
compiler
); …
-
1968
-
1. print
Persistent link: https://www.econbiz.de/10000568359
Saved in:
9
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
10
Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
