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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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International handbook of advertising
Dunn, S. Watson - 1964
Persistent link: https://www.econbiz.de/10014374078
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Advertising theory and practice
Sandage, C. H.; Fryburger, Vernon; Rotzoll, Kim B. - 1979 - 10. ed.
Persistent link: https://www.econbiz.de/10000051864
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005
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Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold - 1979
Persistent link: https://www.econbiz.de/10000077433
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Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis - 1975
Persistent link: https://www.econbiz.de/10000115500
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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann - 1971
Persistent link: https://www.econbiz.de/10000555183