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~subject:"Werbungspsychologie"
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Werbungspsychologie
Werbungsmittel
343
Werbung
59
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Advertising media
7
Media industries
7
Mediensektor
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Werbeplanung
5
Advertising planning
4
Elektronik
4
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Book / Working Paper
9
Article
1
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Hochschulschrift
2
Arbeitspapier
1
Working Paper
1
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English
6
German
2
French
1
Undetermined
1
Author
All
Barban, Arnold M.
1
Chandon, Jean-Louis
1
Conrads, Bernhard
1
Kortelainen, Pirjo
1
Mandell, Maurice I.
1
Mandell, Maurice Ira
1
Mazanec, Josef A.
1
Möller, K. E. Kristian
1
Sandage, Charles Harold
1
Starch, Daniel
1
Van der Reis, Alice Patricia
1
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Institution
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Esomar
1
Seminar on "New Product Development"
1
Published in...
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Abhandlungen zur Werbewissenschaft und Werbepraxis
1
GFM-Mitteilungen zur Markt- und Absatzforschung
1
University of South Africa. Bureau of Market Research. Research report no. 29
1
Working paper / European Institute for Advanced Studies in Management
1
Source
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ECONIS (ZBW)
10
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1
Some aspects of the acceptability of particular photographic models to the Bantu
Van der Reis, Alice Patricia
-
1972
Persistent link: https://www.econbiz.de/10000548124
Saved in:
2
Anzeigenwirkung richtig planen und messen
Starch, Daniel
-
1969
Persistent link: https://www.econbiz.de/10000157872
Saved in:
3
Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis
-
1975
Persistent link: https://www.econbiz.de/10000115500
Saved in:
4
Advertising
Mandell, Maurice Ira
-
1968
Persistent link: https://www.econbiz.de/10000568063
Saved in:
5
Readings in advertising and promotion strategy
Barban, Arnold M.
(
compiler
); …
-
1968
-
1. print
Persistent link: https://www.econbiz.de/10000568359
Saved in:
6
Consumer motion picture choice : audience mapping and preference regression
Möller, K. E. Kristian
;
Kortelainen, Pirjo
-
1982
Persistent link: https://www.econbiz.de/10002504923
Saved in:
7
Advertising
Mandell, Maurice I.
-
1974
-
2. ed.
Persistent link: https://www.econbiz.de/10002432114
Saved in:
8
Psychologische Theorien als Grundlage der Werbemittelgestaltung
Conrads, Bernhard
- In:
GFM-Mitteilungen zur Markt- und Absatzforschung
19
(
1973
)
3
,
pp. 72-75
Persistent link: https://www.econbiz.de/10002020230
Saved in:
9
Seminar on "New Product Development", Today and Tommorow, Dubrovnik (Yugoslavia), 10th-13th October, 1979
1979
Persistent link: https://www.econbiz.de/10001414001
Saved in:
10
Objekte der Wirtschaftswerbung : Analyse der Werbeobjekte zur systematischen Entwicklung v. Werbestrategien
Mazanec, Josef A.
-
1975
Persistent link: https://www.econbiz.de/10013386662
Saved in:
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