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~subject:"Werbungsunternehmung"
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Werbungsunternehmung
Werbungsbetrieb
582
Marktform Oligopol
473
Vereinigte Staaten
219
Werbung
86
Theorie
72
Theory
70
Oligopol
68
Oligopoly
53
Wirtschaftskonzentration
42
Marktforschung
39
Werbungsmittel
38
Wettbewerbsbeschränkung
37
Deutschland
34
Wettbewerb
33
Spieltheorie
31
Advertising
30
Preisgestaltung
28
Werbungsausgaben
25
Großbritannien
20
Absatzpolitik
17
Marktform Monopol
16
Markttheorie
16
Preis
16
Werbewirkung
16
Verbraucher
14
Wirtschaftstheorie Gleichgewicht
14
Produktgestaltung
13
Werbungsforschung
13
Werbungspolitik
12
Advertising effects
11
Competition
11
Game theory
10
Innovation
10
Internet marketing
10
Marketing
10
Online-Marketing
10
Preisbildung
10
USA
10
Werbeplanung
10
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Book / Working Paper
15
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3
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2
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English
9
Undetermined
7
German
2
Author
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Dirksen, Charles J.
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Bohrer, Peter
1
Borden, Neil H.
1
Fabricius, Fritz
1
Frey, Albert Wesley
1
Halterman, Jean C.
1
Kirkpatrick, C. A.
1
Lent, John A.
1
Littlefield, James E.
1
Mandell, Maurice I.
1
Marshall, Martin V.
1
Nylen, David W.
1
Obermeyer, Henry
1
Pampe, Klaus-Dirk
1
Rotzoll, Kim B.
1
Sandage, C. H.
1
Sandage, Charles Harold
1
Schmalensee, Richard
1
Simon, Julian Lincoln
1
Wirsig, Woodrow
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Committee on Advertising
1
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Houghton Mifflin Adviser in Marketing
1
International Chamber of Commerce, Publication, Drucksache
1
International business and management series
1
Philippine studies : historical & ethnographic viewpoints
1
The International Chamber of Commerce, Document, [Dokumente]
1
The journal of business : B
1
Wettbewerb in Recht und Praxis : wrp
1
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ECONIS (ZBW)
18
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Advertising theory and practice
Sandage, C. H.
;
Fryburger, Vernon
;
Rotzoll, Kim B.
-
1979
-
10. ed.
Persistent link: https://www.econbiz.de/10000051864
Saved in:
2
Issues in the economics of advertising
Simon, Julian Lincoln
-
1970
Persistent link: https://www.econbiz.de/10000053281
Saved in:
3
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1968
-
3. ed
Persistent link: https://www.econbiz.de/10000569205
Saved in:
4
Die Vollzieher der betrieblichen Werbung
Bohrer, Peter
-
1962
Persistent link: https://www.econbiz.de/10000152312
Saved in:
5
Die Werbeagentur als Betriebswirtschaft
Pampe, Klaus-Dirk
-
1968
Persistent link: https://www.econbiz.de/10000154681
Saved in:
6
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
7
Advertising : mass communication in marketing
Littlefield, James E.
;
Kirkpatrick, C. A.
-
1970
-
3. ed
Persistent link: https://www.econbiz.de/10001893109
Saved in:
8
Advertising management : text and cases
Borden, Neil H.
;
Marshall, Martin V.
-
1959
-
Rev. ed.
Persistent link: https://www.econbiz.de/10001937543
Saved in:
9
The impact of scale and media mix on advertising agency costs
Schmalensee, Richard
- In:
The journal of business : B
56
(
1983
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10002785189
Saved in:
10
Advertising theory and practice
Sandage, Charles Harold
;
Fryburger, Vernon
-
1971
-
8. ed
Persistent link: https://www.econbiz.de/10002788745
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