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Does a store brand always hurt the manufacturer of a competing national brand?
Ru, Jun; Shi, Ruixia; Zhang, Jun - In: Production and operations management : an international … 24 (2015) 2, pp. 272-286
Persistent link: https://www.econbiz.de/10010528686
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Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma; Sigué, Simon Pierre - In: Industrial marketing management : the international … 71 (2018), pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
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Private labels strategy, retail profitability and bargaining power in the fluid milk market
Chen, Xuan; Liu, Yizao - In: Journal of agricultural & food industrial organization 21 (2023) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10014293784
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The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina; Morrone, Domenico; Russo, Angeloantonio - In: Business strategy and the environment 32 (2023) 8, pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
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What will be the areas of competition between NB and PL in the Metaverse?
Sansone, Marcello; Colamatteo, Annarita; Pagnanelli, … - In: Advances in National Brand and Private Label Marketing …, (pp. 114-121). 2024
Persistent link: https://www.econbiz.de/10015077074
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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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Estimation of the effects of new brands on incumbentsṕrofits and consumer welfare : the U.S. processed cheese market case
Kim, Donghun - In: Review of industrial organization : RIO 25 (2004) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10002504730
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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Assessing the external validity of analytical results from national brand and store brand competition models
Sethuraman, Raj - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 759-781
Persistent link: https://www.econbiz.de/10003885065
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Handelskonzentration, Handelsmarken und Wettbewerb in der Konsumgüterdistribution : warum das Verbot der vertikalen Preisbindung abgeschafft gehört
Olbrich, Rainer; Buhr, Carl-Christian - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 485-505). 2007
Persistent link: https://www.econbiz.de/10003468263