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Customization : a goldmine or a wasteland?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10008697206
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Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus; Schreier, Martin - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
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Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus; Keinz, Peter; Steger, Christoph J. - In: Journal of marketing 73 (2009) 5, pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Cover Image
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus; Schreier, Martin - In: Marketing Letters 19 (2008) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10005716564