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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip M. - 2009
Persistent link: https://www.econbiz.de/10003784807
Cover Image
Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj; Parker, Philip - 2006
Persistent link: https://www.econbiz.de/10003410650