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Advertising psychology and research : an introductory book
Lucas, Darrell B.; Britt, Steuart H. - 1950
Persistent link: https://www.econbiz.de/10000038180
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Advanced introduction to the experience economy
Sundbo, Jon - 2021
Persistent link: https://www.econbiz.de/10013337880
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Die zündende Idee : mit Frechheit werben (und verkaufen!)
Lois, George; Pitts, Bill - 1993
Persistent link: https://www.econbiz.de/10000374456
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Promoting ethics in the public service
2000
Persistent link: https://www.econbiz.de/10001507069
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Kauf-Instinkt : mit einem einfachen Modell des Konsumverhaltens zu zielsicheren Marketingstrategien
Hamm, Ingo - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10012040949
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International evidence on psychological barriers in asset prices and the efficient market hypothesis
Donaldson, R. Glen - 1990
Persistent link: https://www.econbiz.de/10000812565
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Relationships between strategic performance measures, strategic decision-making, and organizational performance : empirical evidence from Canadian public organizations
Pollanen, Raili; Abdel-Maksoud, Ahmed; Elbanna, Said; … - In: Public management review 19 (2017) 5/6, pp. 725-746
Persistent link: https://www.econbiz.de/10011707110
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Psychologie im Marketing
Palupski, Rainer - 1999 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
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Positionierung zwischen Emotionalität und Rationalität
Wiedmann, Klaus-Peter; Bausback, Nadine - 2006
Persistent link: https://www.econbiz.de/10003726339
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Marktpsychologie
Rosenstiel, Lutz von (contributor);  … - 2007 - [Vollst. Neuausg.]
Persistent link: https://www.econbiz.de/10002120637