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Research methodology : research design and data analysis
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299963
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.; Jain, Arun K.; Patil, Ashutosh; … - 2010
Persistent link: https://www.econbiz.de/10008907414
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Common method variance in IS research : a comparison of alternative approaches and a reanalysis of past research
Malhotra, Naresh K.; Kim, Sung S.; Patil, Ashutosh - 2007
Persistent link: https://www.econbiz.de/10003540674
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Alternative techniques for assessing common method variance : an analysis of the theory of planned behavior research
King Schaller, Tracey; Patil, Ashutosh; Malhotra, Naresh K. - In: Organizational research methods : ORM 18 (2015) 2, pp. 177-206
Persistent link: https://www.econbiz.de/10010506331
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119