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~subject:"Wissenschaftliche Methode"
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Wissenschaftliche Methode
Consumer behaviour
78
Konsumentenverhalten
78
Marketing
61
Marketing theory
54
Marketingtheorie
54
Marketing management
48
Marketingmanagement
48
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42
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42
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41
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32
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32
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24
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19
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17
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14
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14
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13
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Welt
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13
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11
Schwellenländer
11
Strategisches Management
11
Electronic Commerce
10
Globalisierung
10
Globalization
10
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10
Naresh K. Malhotra
10
Paul E. Green
10
Russell W. Belk
10
Scientific method
10
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7
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7
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English
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Sheth, Jagdish N.
9
Wind, Yoram
4
Malhotra, Naresh K.
3
Wu, Lan
2
Agarwal, James
1
Bell, David R.
1
Coulter, Robin A.
1
Heidig, Wibke
1
Hirschman, Elizabeth Caldwell
1
Jacoby, Jacob
1
Jain, Arun K.
1
Kahn, Barbara E.
1
Kuß, Alfred
1
Mau, Gunnar
1
Mazumdar, Tridib
1
Mazursky, David
1
Monroe, Kent B.
1
Olson, Jerry C.
1
Patil, Ashutosh
1
Pinson, Christian
1
Rao, Vithala R.
1
Roth Ullrich, Susanne
1
Silberer, Günter
1
Tomczak, Torsten
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Venkatesh, Alladi
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Legends in marketing
8
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1
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ECONIS (ZBW)
10
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
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2
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
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3
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
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4
Consumer behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337122
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5
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.
;
Jain, Arun K.
;
Patil, Ashutosh
; …
-
2010
Persistent link: https://www.econbiz.de/10008907414
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6
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
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7
Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
-
2015
Persistent link: https://www.econbiz.de/10011444753
Saved in:
8
Models, theory, and methods
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238853
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9
Research methodology : research design and data analysis
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299963
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10
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
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