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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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Using external knowledge to improve organizational innovativeness : understanding the knowledge leveraging process
Wang, Xinchun; Arnett, Dennis B.; Hou, Limin - In: The journal of business & industrial marketing 31 (2016) 2, pp. 164-173
Persistent link: https://www.econbiz.de/10011486469
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A process model of tacit knowledge transfer between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael; Hansen, John D. - In: Industrial marketing management : the international … 93 (2021), pp. 259-269
Persistent link: https://www.econbiz.de/10012501910
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Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice
Madhavaram, Sreedhar; McDonald, Robert E. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1078-1087
Persistent link: https://www.econbiz.de/10008668708
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Knowledge needs of firms : the know-x framework for marketing strategy
Madhavaram, Sreedhar; Gross, Andrew C.; Appan, Radha - In: AMS review : official publication of the Academy of … 4 (2014) 3/4, pp. 63-77
Persistent link: https://www.econbiz.de/10010467850