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Boosting innovation and knowledge through delocalization : market intelligence at trade shows
Solberg Søilen, Klaus - In: Problems and perspectives in management : PPM ; … 8 (2010) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10008696209
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Joint customer data acquisition and sharing among rivals
Jentzsch, Nicola; Sapi, Geza; Suleymanova, Irina - 2010
It is increasingly observable that in different industries competitors jointly acquire and share customer data. We propose a modified Hotelling model with two-dimensional consumer heterogeneity to analyze the incentives for such agreements and their welfare implications. In our model the...
Persistent link: https://www.econbiz.de/10010285763
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Physical distribution and channel management : a knowledge and capabilities perspective
Frazier, Gary L. - In: The journal of supply chain management : a global … 45 (2009) 2, pp. 23-36
Persistent link: https://www.econbiz.de/10003847610
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Adaptation, co-operation and knowledge transfers in relationships between marketing research providers and their clients : the case of Slovenia
Čater, Barbara - In: Economic and business review for Central and … 9 (2007) 3, pp. 191-212
Persistent link: https://www.econbiz.de/10003601117
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Post-project market review as a tool for stimulating commercialisation of knowledge creation projects
Bout, Liesbeth Y.; Lombaers, Jaap H. M.; … - 2009
Persistent link: https://www.econbiz.de/10003942054
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Three essays on industrial organisation theory
Sapi, Geza - 2012
Persistent link: https://www.econbiz.de/10009549762
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Network-based market knowledge and product innovativeness
Bao, Yongchuan; Sheng, Shibin; Zhou, Kevin Zheng - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 309-324
Persistent link: https://www.econbiz.de/10009530702
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Joint customer data acquisition and sharing among rivals
Jentzsch, Nicola; Sapi, Geza; Suleymanova, Irina - 2010
It is increasingly observable that in different industries competitors jointly acquire and share customer data. We propose a modified Hotelling model with two-dimensional consumer heterogeneity to analyze the incentives for such agreements and their welfare implications. In our model the...
Persistent link: https://www.econbiz.de/10009261308
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A tutorial in consumer researh : knowledge creation and knowledge appreciation in deductive-conceptual consumer research
Janiszewski, Chris A.; Labroo, Aparna A.; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 200-209
Persistent link: https://www.econbiz.de/10011550954
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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40
Persistent link: https://www.econbiz.de/10011485859