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"This book explores media influence on consumers in a globalized world. It also analyzes popular culture, media, and …
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confidence, marketing strategies, and the influence of trust during a time of economic crisis"-- …
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confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. …
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Subject of this paper are the problems of trust in electronic commerce that have originated because of the falling apart of authenticity and identity of digital signatures. It is shown, that this problem of trust between unknown persons is one step ahead of the usual trader- or...
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