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Einflussfaktoren des Internationalisierungserfolgs von Mobilfunknetzbetreibern
Jakopin, Nejc Martin - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003375284
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Aktienmarktreaktionen auf internationale Markterschließungsmaßnahmen von Mobilfunknetzbetreibern : Werteffekte von Eintrittsform- und zeitbezogenen Gestaltungsunterschieden
Gerpott, Torsten J.; Jakopin, Nejc M. - In: Journal of business economics : JBE 76 (2006) 10, pp. 1067-1103
Persistent link: https://www.econbiz.de/10003381711
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A global analysis of third generation mobile telecommunications market entry
Madden, Gary; Morey, Aaron; Bohlin, Erik - 2011
National regulatory authorities (NRAs) attempt to encourage participation in spectrum assignments by enhancing entrants' likelihood of success. The question this study addresses is: Can NRA policy tools really affect the probability an entrant wins a 3G spectrum licence? In particular, the...
Persistent link: https://www.econbiz.de/10009375068
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Internationalization of mobile network operators : institutional distance, regional effects and country factors
Pogrebnyakov, Nicolai - 2008
Persistent link: https://www.econbiz.de/10011573946
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Does distance matter in explaining international expansion? : evidence from the global mobile telecommunications industry
Domínguez, Beatriz; Gómez, Jaime; Maicas, Juan Pablo - In: Universia business review : UBR (2018) 57, pp. 92-143
Persistent link: https://www.econbiz.de/10012118510
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The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
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Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies
Hallbäck, Johanna; Gabrielsson, Peter - In: International business review : the official journal of … 22 (2013) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10009792940
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
Oelsnitz, Dietrich von der (ed.) - 2000
Persistent link: https://www.econbiz.de/10001451163