Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public...

Consumer agency and the ethical obligations of food service providers in an era of cheap food, racial inequality, and neoliberal governance / Robert M. Chiles -- To be green or not to be green: costs and benefits related to sustainability decision-making in the restaurant industry / Robin B....